Low-Carbon Eco-Friendly Cement... Sampyo Cement Applies for Trademark of 'Bluement'

The Symbolic Colors of Sampyo Group: A Blend of 'Blue' and 'Cement'
Proven Effective in Reducing Carbon Emissions

Sampyo Cement announced on the 12th that it has filed a trademark application for the new brand identity (BI) of its low-carbon eco-friendly special cement.

'BLUEMENT' is a compound word combining 'Blue,' the symbolic color of Sampyo Group, and 'Cement.' Along with this, the final design was confirmed by expressing it with 'Green,' which conveys an eco-friendly image. It features a dynamic representation of the recycling mark.

The name was chosen as BLUEMENT to enhance the value of Sampyo products' competitiveness and maximize differentiation. The name BLUEMENT was incorporated into the product names of four types of special cement to provide uniformity. It also carries the meaning of emphasizing the image of a 'sustainable and eco-friendly company.'

The special cement independently developed by Sampyo Cement's technology research institute has superior early strength compared to ordinary Portland cement (OPC). It also shows excellent effects in reducing carbon emissions.

A Sampyo Cement official said, "By branding our unique specialized technology, we plan to enhance the competitiveness and value of our products," adding, "We will strive to continuously develop technology and actively promote the evolving image of Sampyo."