Lotte Outlet Uiwang Branch, Korea's First 'Maison Kitsune Archive' Store Opening

4th in the World

Lotte Outlet announced on the 9th that the 'Maison Kitsun? Archive,' a standalone outlet store for the Maison Kitsun? brand, will open at the Uiwang branch on the 11th. It is the fourth store worldwide and the first in Korea.

The Maison Kitsun? Archive will be located at Lotte Outlet Uiwang, following stores in Paris, France; New York, USA; and Tokyo, Japan, offering off-season clothing and accessories at discounts of up to 60%.

The Maison Kitsun? Archive is situated in 'Glassville' at the Uiwang branch, reminiscent of a glass greenhouse, incorporating the fox logo into its interior design. 'Kitsun?' means 'fox' in Japanese. A large fox-shaped sculpture is installed on the 9-meter-high ceiling, and the entrance connecting to the underground food court evokes the image of a 'fox den.'

Key products include the 'Chillax Fox T-shirt,' 'Fox Head Cardigan,' and 'Fox Head T-shirt.' To celebrate the new opening, customers who purchase over 400,000 KRW will receive a 'Maison Kitsun?' mug on a first-come, first-served basis.

Lee Joo-hoon, Head of Leasing Division 1 at Lotte Outlet, stated, “The Uiwang branch, centered around the Instagrammable Glassville, is one of the Lotte Outlet stores with the highest number of visitors in their 20s and 30s.” He added, “We plan to continuously strengthen contemporary brands preferred by customers in their 20s and 30s at the Uiwang branch.”