Gwangju Shinsegae, Puvilla X Iro Collaboration Summer Collection 'Eye-Catching'

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is attracting customers' attention by hosting a collaboration popup between ‘IRO’ and Shinsegae's representative character ‘Puvilla’ on the first floor of the main building.

Gwangju Shinsegae announced on the 6th that it will showcase the summer collection ‘Odyssey de IRO,’ a collaboration between IRO and Puvilla, at the event hall on the first floor of the main building until the 16th.

IRO, a French contemporary brand located on the 4th floor of the main building, presents various summer travel-themed clothing in this collaboration with Puvilla.

The collaborative products introduced by IRO feature prints of Puvilla and friends enjoying summer vacations, offering excellent comfort and a relaxed fit that provides a stylish look when worn.

IRO’s signature items include T-shirts, pouches, towels, Converse tote bags, eco bags, sun visors, and keyrings. At this popup event, a 10% discount is offered on IRO x Puvilla collaboration products and the Odyssey line. Additionally, customers who purchase over 200,000 KRW will receive a name tag, and those who spend over 400,000 KRW will be given an eco bag on a first-come, first-served basis.

Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr