Danha, the 'Blackpink Hanbok' Brand, to Participate in Paris Printemps Department Store Fashion Show

Designer Kim Danha Showcases Hanbok Prestige in the Heart of Paris

Korean Native Fashion Brand 'Danha' Receives Global Love Calls

DANHA, the brand of designer Kim Danha, known as the "Blackpink Hanbok" designer, successfully completed its runway show at the "Printemps x Paris Korean Club" fashion show hosted by Printemps department store in Paris.

On May 13th (local time), at the show held in Paris, France, DANHA participated as a representative K-fashion brand and made a dazzling appearance with its '24FW2 Collection Runway.'

Danha collection exhibited at Printemps Department Store in Paris.

This international event, themed around the rising Korean Wave and "K-fashion," featured leading Korean brands representing various fashion sectors including apparel, shoes, jewelry, and bags. Participating brands from Korea included DANHA, LF's Hazzys, Allegri, Pleats Mama, and more.

Printemps department store is one of the four major luxury department stores in France, alongside Galeries Lafayette, Le Bon March?, and La Samaritaine. For this event, Printemps Chairman and Chief Partnership Officer (CPO) Emmanuael Suissa attended in person.

Emmanuael Suissa stated, "We organized this event in recognition of the potential and possibilities of K-fashion, which has recently been gaining prominence on the global stage. We are delighted to invite DANHA, which harmonizes Korean cultural elements and originality so well," adding, "There is a diverse fandom for Korean fashion, lifestyle, and content in Paris, so there is great interest in the scale and potential of the Korean fashion market and Korean brands."

Approximately 200 people, including CEO Kim Danha, leading local media, influencers, and fashion industry professionals representing the Paris fashion scene, were invited to the event.

During the business networking session, where opinions on the fashion industries of Korea and France were exchanged, DANHA received high praise for its collection, designs, and presentations that embodied unique Korean heritage and creativity.

For this show, DANHA unveiled its new season inspired by traditional Korean clothing customs, using organza and vegan fur with a ribbon motif to create designs that evoke a sense of fairy-tale imagination.

Additionally, with signature items for the 24 FW season such as dresses, jackets, and blouses featuring royal bojagi patterns, DANHA offered a fresh perspective on Korean beauty and identity, earning recognition for harmoniously blending European and Korean sensibilities and styles.

Now in its sixth year since launch, DANHA has been growing as a global brand representing K-fashion through aggressive overseas expansion since 2022, starting with the United States and moving into Italy and France. The brand has consistently proven its global market potential by being invited to Milan Fashion Week in February, participating in the 2023 New York and Paris trade shows, and being invited to Paris Fashion Week in 2022, with a particular focus on the European stage.

The chief executive officer of Printemps department store (second from the left) and designer Danha Kim (far right).