[Click eStock] "Pearl Abyss, Momentum from Anticipated Title 'Red Desert'... Target Price Up"

Hanwha Investment & Securities raised the target price for Pearl Abyss, which released the new game "Red Desert" on the 17th, to 52,000 won. It is expected that the corporate value will rise as full-scale marketing for the new release begins.

Pearl Abyss New Release 'Red Desert' New Gameplay Video

Kim So-hye, an analyst at Hanwha Investment & Securities, said, "At the recent domestic institutional investor briefing (NDR) held by Pearl Abyss, investors' questions focused on the marketing schedule for 'Red Desert,'" adding, "At the event, Pearl Abyss announced that B2C marketing for the new game will start in August."

Analyst Kim predicted, "The game release schedule will be announced in the fourth quarter," and "It is expected that sales will reach about 3 million units in the second quarter after release through pre-sales and other means." She also noted, "Currently, the plan is to release the game for consoles and PC, and although the publisher has not yet been decided, once selected, the burden of marketing expenses will be significantly reduced."

She continued, "The long-awaited release of 'Red Desert' will be a definite factor that can boost Pearl Abyss's corporate value," adding, "Momentum for stock price increases will continue with the release of the existing title 'Black Desert PC version' in China and the issuance of the Chinese game license."