Targeting the Bottled Water Market with New Brand 'Pulmuone Two'
Pouch-Type 'Water Pack' and Space-Efficient 'Water Dispenser'
Pulmuone Sammul announced on the 3rd that it will newly launch 'Pulmuone toO,' a pouch-type drinking water.
The new brand Pulmuone toO's 'toO' was developed by combining 'O,' inspired by the French word for water 'eau,' and 'too,' a natural language word meaning 'also,' drawing inspiration from the chemical formula of water 'H2O (H-two-O).'
As the first launch of Pulmuone toO, Pulmuone Sammul introduces the ‘toO Water Pack’ and the water pack-exclusive dispenser ‘toO Mini Water Dispenser.’ The toO Water Pack is a mineral water pack containing 4.2L of natural mineral water in a pouch-type vinyl. It is manufactured using a clean vacuum method and designed with a triple-layer structure that is not easily torn, allowing for clean hydration. The water pack is also recyclable through separate disposal.
The toO Mini Water Dispenser, exclusively for the toO Water Pack, is also introduced. The toO Mini Water Dispenser offers high usability with an intuitive one-touch icon display and is equipped with a stainless steel euro pipe and an automatic sterilization system for hygienic use. Additionally, an energy-saving function has been added to promote a sustainable lifestyle. The toO Mini Water Dispenser can be rented or purchased according to one’s lifestyle, and the toO Mini Water Pack can be purchased based on monthly usage.
A Pulmuone Sammul representative said, "Ahead of the hot summer, we launched the new brand Pulmuone toO to propose a new way of drinking with the toO Water Pack, which contains natural mineral water as it is, aiming to help consumers maintain healthy hydration and delicate lifestyle management." They added, "We plan to firmly establish the market presence of the new brand through various active marketing activities going forward."
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