Villarreal, President of Korea GM, Visits Cadillac 'Atelier Lyriq'

Hector Vizarral, GM Korea Business Unit CEO, visited the storytelling exhibition space "Atelier LYRIQ" for Cadillac's first all-electric sport utility vehicle (SUV), the LYRIQ, on the 30th. Prior to the official launch of the LYRIQ, CEO Vizarral toured the exhibition space and completed the final inspection.

Hector Vizareal, President and CEO of Korea GM (right in the photo), visited Atelier Lyric on the 30th and is seen touring the facility.
[Photo by Korea GM]

On the 23rd, Cadillac launched the LYRIQ, the first pure electric vehicle equipped with GM's next-generation electric vehicle platform "Ultium," in the Korean market. GM introduced the LYRIQ as a vehicle featuring advanced technology and outstanding design quality befitting a luxury EV. Additionally, they created the exhibition space "Atelier LYRIQ," where visitors can experience the story of the LYRIQ in a unique way.

At Atelier LYRIQ, CEO Vizarral explored seven concept exhibition spaces inspired by the LYRIQ. He emphasized Cadillac's role as GM's luxury brand and celebrated the domestic launch of the LYRIQ, a significant milestone in GM's EV portfolio strategy.

Atelier LYRIQ will be open to the public from the 31st of this month until the 30th of next month. Various customer participation events, including a stamp tour and consultation for price estimates, will also be held.

Cadillac's pure electric vehicle Lyriq displayed in the Atelier Lyric display zone
Photo by Korea GM