Shinsegae Centum City to Open Pop-up Store for Zerobaseone Mini Album Release

The 3rd 'You Had Me at HELLO'

Shinsegae Centum City is launching a pop-up store to celebrate the release of the group ZEROBASEONE's third mini album, "You had me at HELLO."

The event will open on the 31st in collaboration with the digital IP entertainment company IPX (formerly LINE FRIENDS).

ZEROBASEONE, who has achieved the milestone of becoming a million-seller with their debut first and second mini albums as well as this third mini album, has established themselves as a record-breaking force in K-POP, exuding refreshing charisma.

This event, infused with the unique charms of ZEROBASEONE's nine members, who continue to show limitless potential with their third mini album "You had me at HELLO," is already drawing enthusiastic attention from fans even before its opening.

The pop-up space is styled in a refreshing blue color reminiscent of a clear sky, featuring a facade that embodies the members' captivating visuals. It is decorated with a "bus stop" concept photo zone engraved with ZEROBASEONE's formation date and various photo posters.

Created as a platform for interaction between ZEROBASEONE and their fans, this pop-up is filled with a variety of products such as ZEROBASEONE can badges, photo cards, holders, and keyrings, offering fans a special experience.

To commemorate their first anniversary, IPX and ZEROBASEONE are unveiling their official character "Zeroni," which they created together. The department store introduced that visitors can find cute special edition items such as T-shirts and ball caps featuring Zeroni.

The concept emphasizes the "Z" mark, symbolizing the connection between ZEROBASEONE and their fandom ZEROSE, engraved on the character to highlight its presence.

The pop-up store for ZEROBASEONE's third mini album, which completes the final page of a youth in love, will be open at Hyperground, Basement Level 2 of Shinsegae Centum City, until June 16.