Flagship Model 'Pharaoh' Successor
"Expected to Drive Performance in Q2~Q3"
Bodyfriend announced on the 30th that it has launched a new healthcare robot product, the ‘PHARAOH NEO’.
PHARAOH NEO is a healthcare robot product that inherits the unique heritage of Bodyfriend’s flagship model, ‘PHARAOH.’ It features robotics technology that is a step up from the ‘PHARAOH Robo’ introduced last year. This robotics technology is Bodyfriend’s patented technology that induces various body movements with the massage chair and helps stimulate muscles throughout the entire body.
Through robo walking technology, it assists in stretching core muscles by independently driving both legs. Compared to PHARAOH Robo, it is equipped with a robo walking motor that operates at twice the speed. The maximum extension length of the leg section is 17.5 cm. Regardless of body type, it effectively helps stimulate core muscles such as the psoas and gluteus medius. There are a total of 32 massage programs, including RoboCare and modes designed for exam takers.
The massage module applies the XD-PRO, which is installed in high-end models, protruding up to 70 mm. Users can adjust the intensity up to 5 levels according to their preference. The massage balls that realize hand massage technology move 1.25 mm each time, providing 80 levels of detailed massage. The heating function, which rises up to 50 degrees Celsius, is applied not only to the massage module but also to the seat areas for the back, waist, hips, calves, and soles of the feet.
The color adopts natural beige. Dark brown is matched as a point color. The seat is made of natural cowhide leather.
Additionally, a speaker jointly developed in collaboration with Bang & Olufsen is built in. Pieces performed directly by Austria’s world-renowned orchestra, the Bruckner Orchestra Linz, for Bodyfriend massage chairs are embedded in the product.
A Bodyfriend official stated, “The PHARAOH series is our top-tier product that can fulfill the pride of existing customers, and we plan to enable product comparison and experience both online and offline to encourage replacement and repurchase.” He added, “Since the new product effect was significant in the turnaround of performance in the first quarter of this year, we expect ‘PHARAOH NEO’ to be a key driver of performance in the second and third quarters as well.”
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