Coca-Cola Participates as Sponsor of 'Zero Hallyu' K-Pop Concert

'K-Wave Concert Inkigayo'
To Be Held at Yeongjongdo Inspire Arena on the 2nd of Next Month

Coca-Cola announced on the 30th that it will participate as a sponsor in the 'K-Wave Concert Inkigayo' held at Inspire Arena in Yeongjongdo, Incheon on the 2nd of next month.

Group ITZY is posing while introducing the Coca-Cola limited edition project product 'Zero K-Wave' at the global launch event held last February at the Fairmont Ambassador Seoul Hotel in Yeouido, Seoul.
[Image source=Yonhap News]

The K-Wave Concert Inkigayo will feature JYP Entertainment's K-pop artists Stray Kids, ITZY, and NMIXX, who collaborated with 'Coca-Cola Zero Hallyu (K-Wave)'. In addition, a total of 18 artists leading K-pop trends in the global market will participate.

The K-Wave Concert Inkigayo will be live-streamed online through SBS's official YouTube channel for K-pop fans worldwide. A Coca-Cola representative said, "Coca-Cola Zero Hallyu (K-Wave), inspired by K-pop and fandom, is a very meaningful limited edition project that demonstrates not only the infinite scalability of Coca-Cola Zero products, which have shown leadership in the zero beverage market, but also the status of Hallyu and K-pop, which have become mainstream worldwide." They added, "We plan to continue leading the market by providing innovative products and unique, creative experiences to inspire more people."