[Today's New Release] OB Beer, Apple Cider 'Elpa' and More

Pulmuone Danone, 'Greek Signature 150g'
Samlip, 'Yakgwaja' Using Yakgwa
K2, Hybrid Summer Sandals 'Pello'

On the 30th, the distribution industry introduced new products. OB Beer launched a new apple cider product, Pulmuone released Greek yogurt with nearly double the previous capacity, Samlip introduced a new snack made with brown rice and rice flour, and K2 unveiled new summer sandals.

OB Beer Launches Apple Cider 'Elpa'

Elpa is a cider (apple fruit wine) brand jointly developed by OB Beer and its global headquarters AB InBev to satisfy the diverse and new tastes of Generation Z consumers. The brand name is 'Elppa,' which is 'APPLE' spelled backward, reflecting the lifestyle of Generation Z who pursue their own way from a unique perspective. In line with this concept, the product logo and packaging are designed using a vertically symmetrical 'decalcomania' style. Each can of Elpa contains apple juice concentrate equivalent to one 200g apple, highlighting the fragrant flavor and refreshing sweetness of apples. It contains mild carbonation for a light taste, uses no preservatives, and enhances the crisp taste and aroma of fresh apples.

Pulmuone Danone Launches 'Greek Signature 150g'

'Pulmuone Yogurt Greek Signature 150g' is a product released in a 150g size so that it can be conveniently and generously consumed in one cup without the need for portioning. It contains no added sugar, only milk-derived sugars, and provides a satisfying fullness with 11g of protein. It features the rich and smooth texture characteristic of Greek yogurt, making it perfect to eat alone or with various toppings such as fruit or granola.

Samlip Launches 'Yakgwaja' Using Yakgwa

The new product 'Yakgwaja' harmonizes the subtle cinnamon scent and sweet taste unique to yakgwa, featuring a savory flavor made with roasted brown rice and rice flour. Especially, rice syrup is applied to the surface of the product, providing a crispy texture when chewed. Since launching mini honey yakgwa in 2004, Samlip has led the domestic yakgwa market with products such as royal honey yakgwa and premium syrup mo yakgwa. Through this new yakgwaja, Samlip plans to expand its yakgwa product portfolio into the snack market.

K2 Launches Hybrid Summer Sandals 'Pello'

K2's 'Pello' is a summer sandal with a detachable heel strap, suitable for outdoor activities such as hiking and camping in summer, as well as comfortable to wear as slides in daily life. The adjustable heel strap and cushioned sole provide comfort, and the design wraps around the top of the foot while exposing the sides and toes for breathability. Additionally, it features an X-GRIP outsole with excellent traction to minimize slipping. The product is for men and is available in black.