[2024 Apartment Brand Awards] HJ Junggongup, Technology-Specialized Green Infrastructure

Power Brand Category

Green Infrastructure Applied to 'Daejeon Haemoro The Centra'

HJ Junggong, which won the ‘Power Brand’ category at this year’s Asia Economy Apartment Brand Awards, is a renowned housing company that has built brand apartments such as Hanjin Apartment, Hanjin Granville, and Hanjin Rosehill across the country for over 50 years. Since launching the housing brand ‘Haemoro’ in 2006, it has maintained the brand to this day. In particular, after unveiling a new design in 2022 for the first time in 16 years, it has been focusing on strengthening its capabilities as a premium brand.

Haemoro is a compound word combining ‘hae’ (sun) and ‘moro’ (group). The Haemoro symbol mark is inspired by diagonal lines reminiscent of sunlight. It expresses the value Haemoro wants to embody in a home: ‘a sunlit house where nature and advanced technology harmonize.’

HJ Junggong embraced this brand philosophy and introduced its first ‘Haemoro’ in the Daejeon area this February. ‘Daejeon Haemoro The Centra,’ located in Seonhwa-dong, the core area of the redevelopment project in Daejeon’s old downtown, consists of 7 buildings (862 households) ranging from 2 basement floors to 29 above-ground floors.

The greatest advantage of Haemoro The Centra is its location. Daejeon Metro Line 1’s Jung-gu Office Station is approximately 500 meters away in a straight line. Seodaejeon Negeori Station is also about 800 meters away, making it a double station area.

'Daedeon Haemoro The Centra' exterior view. (Provided by HJ Heavy Industries)

This complex features specialized ‘green infrastructure’ developed with HJ Junggong’s technology. The water feature mirror pond and environmental purification plantings in the landscaping primarily filter fine dust. ‘Cooling fog sprayers’ and fine dust signal lights are installed throughout the complex. The underground parking lot is equipped with a sensor-detection ventilation system that automatically ventilates when fine dust is detected. An air purification ventilation system is also installed inside the units.

Haemoro’s naturalism and eco-friendly philosophy are reflected throughout. A walking path composed of various trees surrounds the entire apartment complex, and a farm garden where residents can grow vegetables or small fruit trees has also been installed.

HJ Junggong plans to implement simple and modern designs in step with changing times. Aiming for naturalistic apartments, it will also build eco-friendly and smart green systems tailored to each complex.

Kim Wan-seok, head of HJ Junggong’s construction division, stated, “As social interest in safety and quality is higher than ever, we will continue to introduce premium residential spaces that customers trust and are satisfied with.” HJ Junggong has maintained a workplace free of major accidents for four consecutive years.