Mobile Meal Ticket Vendor Bendis Changes Company Name to 'Hyundai Bendis'

Enhancing Brand Awareness Based on Mogroup Halo Effect
Expecting Synergy with Department Stores and Green Food

Vendys, acquired by Hyundai Department Store Group, announced on the 29th that it has changed its company name to ‘Hyundai Vendys.’ This change aims to strengthen its identity as a group affiliate and enhance business competitiveness through expanded synergy among affiliates.

The newly introduced CI (Corporate Identity) will be applied to the company website and the ‘Sikgwon Daejang’ application operated by the company.

In November 2022, Hyundai Department Store Group acquired an 88.8% stake in Vendys for 37.1 billion KRW through Hyundai Easywell to expand its selective welfare business portfolio and secure future growth engines. Sikgwon Daejang, operated by Hyundai Vendys, is a welfare solution where client companies provide meal points to their employees via the application, and employees use these points to pay for meals at partner restaurants, coffee shops, and other affiliated stores.

Celebrating its 10th anniversary this year, Hyundai Vendys has established itself as the number one domestic mobile meal voucher company with over 4,300 client companies. Additionally, it has consecutively launched new services such as the open welfare mall service ‘Bokji Daejang’ and the app banner advertising service for companies ‘Gwanggo Daejang,’ achieving its first-ever profitability turnaround in the first quarter of this year since its founding.

With this name change, Hyundai Vendys aims to elevate customer recognition and corporate trust to the next level. A Hyundai Vendys representative explained, “Typically, in the mobile meal voucher business, client companies pay partner stores monthly in arrears for employees’ meals, so the trustworthiness of the meal voucher operator greatly affects sales. In fact, since joining the group, contracts with large corporate clients and medium-to-large franchise restaurants have significantly increased.”

Furthermore, Hyundai Vendys plans to enhance business competitiveness through collaboration with group affiliates in distribution, welfare, food, and healthcare sectors such as Hyundai Department Store, Hyundai Green Food, Hyundai Easywell, and Hyundai Bio Land. In fact, since March, Hyundai Vendys has been achieving tangible collaboration results by enabling the use of Sikgwon Daejang meal points at approximately 480 food and beverage stores across nine stores in the Seoul metropolitan area, including Hyundai Department Store Trade Center Branch, Pangyo Branch, and The Hyundai Seoul.