Bark Showcases 'Recovery Shoes' at Vivatech

Business Meetings with Companies from France, the UK, etc.
Also Signed a Collaboration MOU with Skyport

Startup BARC, which makes ‘recovery shoes,’ announced on the 28th that it participated in ‘Viva Technology 2024’ held in Paris, France.

Bark CEO Byeon Hee-jun is taking a commemorative photo with participants at 'Viva Technology 2024' held in Paris, France. [Photo by Bark]

Founded by rehabilitation medicine doctors, BARC showcased its technology that stabilizes the arch of the foot by inserting memory foam in the two areas where the most weight is distributed through gait analysis. They held business meetings with various companies from France, the UK, Japan, Spain, and other countries.

BARC signed a memorandum of understanding (MOU) with Skyport covering various collaborations such as hospital and pharmacy distribution, research and development (R&D) cooperation, and collaborative product manufacturing. Skyport is a UK-based drone infrastructure startup building a pharmaceutical drone delivery network with hospitals in Europe and Africa.

Heejoon Byun, CEO of BARC, said, “Participating in VivaTech 2024 was an opportunity to understand the health perceptions and needs of various countries,” adding, “We will continue our efforts for global expansion based on this foundation.”

VivaTech, which started in 2016, is Europe’s largest startup and technology exhibition. Its goal is to bring together startups, technology leaders, large corporations, and investors in one place to seek solutions to the world’s biggest challenges. This year’s VivaTech featured keynote speeches by French President Emmanuel Macron and Tesla CEO Elon Musk.