[Today's New Release] "Rich in Vitamin B"... Lotte Chilsung, Zero Ade 'Moa:Bi' and More

Enjoy Non-Alcoholic at Restaurants... 'Cass 0.0' Bottle Released
Daiso Targets Water Play Season with 'Cool Summer Series'
KT&G Launches New Product 'Esse Himalaya Winter'

Introducing the new products unveiled by the distribution industry on the 28th. Lotte Chilsung Beverage is launching More:B, a zero-calorie aid containing vitamin B. Pulmuone, celebrating its 40th anniversary, introduced ‘Domestic Soybean Organic Tofu’ made only with premium grade organic soybeans. OB Beer released the bottled version of ‘Cass 0.0,’ preserving the original beer taste. Daiso launched the Cool Summer series for the summer season, and KT&G introduced the new product ‘Esse Himalaya Winter’ featuring odor reduction technology.

Lotte Chilsung Beverage Launches Zero-Calorie Aid More:B Containing Vitamin B

Lotte Chilsung Beverage is launching More:B, a zero-calorie aid containing vitamin B. The name More:B is a double entendre combining the meaning of ‘gathering’ three types of fruit and vitamin B and the English word ‘More,’ implying it contains more.

More:B comes in two flavors: Grapefruit Cranberry and Lemon Lavender, allowing consumers to enjoy refreshing fruit juice flavors without calorie concerns. More:B Grapefruit Cranberry combines grapefruit and cranberry, popular fruits among consumers, to deliver a sweet juice taste and aroma. More:B Lemon Lavender adds a fragrant twist with a new combination of tangy lemon and herbs.

Pulmuone Celebrates 40th Anniversary with Premium ‘Domestic Soybean Organic Tofu’

Marking its 40th anniversary, Pulmuone is specially introducing ‘Domestic Soybean Organic Tofu’ made exclusively from premium grade organic soybeans grown in Korea. This premium tofu embodies Pulmuone’s expertise as the No.1 tofu producer with the longest and largest production of packaged tofu, boasting an even better taste. The optimal raw material blend maximizes the natural savory sweetness of soybeans.

Since the number of farms cultivating domestic organic soybeans is limited and the harvest volume is also restricted, it is not easy to continuously produce tofu made from domestic organic soybeans. The product will be sold in limited quantities from the end of this month until August (or until raw materials run out). Offline sales will be available at select department stores and three major discount stores, and online sales will be through Kurly and Coupang only. The price is 5,980 KRW for 300g.

‘Cass 0.0’ Bottled Product Released, Preserving the Taste of Beer

OB Beer announced that it will introduce the 330ml bottled version of the non-alcoholic beverage Cass 0.0 nationwide through general restaurants. In addition to convenience stores and online channels targeting the home market, OB Beer has newly launched the bottled product for dining and entertainment markets such as Korean restaurants and barbecue places, allowing consumers to enjoy non-alcoholic beverages in more diverse settings beyond the canned product.

Cass 0.0 is the first non-alcoholic beverage to be sold in general restaurants. With the promulgation of the ‘Enforcement Decree of the Liquor Tax Act’ amendment on this day, comprehensive liquor wholesalers and liquor manufacturers can supply non-alcoholic or alcohol-free beverages manufactured and sold alongside alcoholic beverages to restaurants. Cass 0.0 uses the same ingredients as regular beer and undergoes the same fermentation and maturation process, but in the final filtration stage, alcohol is extracted using a ‘smart separation method,’ allowing consumers to enjoy a fresh and refreshing taste. The alcohol content is less than 0.05%.

Daiso Launches ‘Cool Summer Series’ Featuring Water Play, Cooling, and Character Products

Asung Daiso, a fixed-price lifestyle goods store, launched the ‘Cool Summer Series.’ This series is designed with a concept of marine animals such as the newly added sea otter character and penguins playing in the water, and consists of products useful for outdoor summer activities and indoor relaxation. Over 30 items including water play products, cooling fabric goods, and dolls are introduced.

Water play products are prepared for festivals or summer vacations. The ‘Shell Backpack Water Gun (2.5L),’ which is suitable for use in water battles due to its ample capacity, reflects the mood of this series well. The water bottle is designed with a shell pattern, and the background illustrations feature two types: sea otters or penguins ‘playing with water guns at the beach’ and ‘floating and relaxing in the sea.’ Cooling fabric products include cushions, blankets, and pillow covers made from materials that feel cool to the touch. Toy products were also released. The ‘Fishing Play Set,’ which allows catching model fish with the included net or hook, is great for enjoying with children in the bathtub or pool.

KT&G Launches New Product ‘Esse Himalaya Winter’

KT&G is launching the ultra-slim cigarette new product ‘Esse Himalaya Winter.’ ‘Esse Himalaya Winter’ is the first extension product in the ‘Esse Himalaya’ series, to which KT&G has applied odor reduction technology for the first time. Introduced domestically in 2019, ‘Esse Himalaya’ created a new trend of odor reduction, surpassing sales of about 10 million packs within four months of launch. The package design emphasizes the unique taste and aroma of ‘Esse Himalaya Winter’ by applying black navy color and the image of the Himalaya mountain range. The tar and nicotine contents of ‘Esse Himalaya Winter’ are 1.0 mg and 0.10 mg, respectively.