'Social Media, Filling with Smiles' Campaign
Using Algorithms to Spread Positive Content
LG Electronics announced on the 28th that it will launch the 'Optimism your feed' campaign, which spreads positive content online through algorithms.
This campaign is an extension of LG Electronics' brand philosophy campaign 'Life's Good' and involves creating a playlist of 25 short-form contents featuring globally influential influencers with strong impact on future generations. The playlist will be released through global social media channels such as YouTube and TikTok.
The videos, produced together with AI ethicist Professor Casey Fiesler, YouTuber Josh Harmon with 6.3 million followers, and YouTuber Tina Choi with 3.8 million followers, cover various themes including hope and motivation for life.
LG Electronics will launch a global campaign from the 29th to spread positive content through social media algorithms. On the 7th, LG Electronics' promotional video for this campaign was displayed on the electronic billboard in Times Square, New York, USA. [Photo by LG Electronics]
Through this campaign, LG Electronics plans to spread positive influence so that people can experience a better life with an optimistic attitude.
On the 7th (local time), LG Electronics introduced the campaign promotional video through outdoor advertising in Times Square, New York, USA, and from the 29th, the video will also be released online via LG Electronics' YouTube, TikTok, and other platforms.
Kim Hyo-eun, Senior Vice President of Brand Management at LG Electronics, said, "We will sincerely convey LG Electronics' brand philosophy in digital environments such as social media and create positive change."
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