Popup Store Company SweetSpot Selected as New Business ‘PreIcon’

Shin Yong Bo Jeung Gi Geum Provides 5 Billion Won Guarantee Over 3 Years
Recognized for Innovation and Growth Potential

Sweet Spot, a company specializing in popup stores, announced on the 27th that it has been selected for the ‘Pre-ICON’ program operated by the Korea Credit Guarantee Fund. The Pre-ICON program is a project by the Korea Credit Guarantee Fund that supports the scale-up of innovative startups in the growth stage between 2 and 10 years after founding. Following this selection, Sweet Spot will receive a guarantee of 5 billion KRW over three years from the Korea Credit Guarantee Fund.

Sweet Spot operates the ‘Tenant Library System’ based on accumulated data on spaces and sales from mediating over 8,000 popup stores. Through this support project, Sweet Spot plans to strengthen its internal technical team and integrate machine learning functions into the Tenant Library System to provide customized operational solutions optimized for brand characteristics, including space matching and sales increase, to companies requesting popup stores.

Jungsu Kim, CEO of Sweet Spot, said, “Over the past nine years, Sweet Spot has strived to help clients efficiently utilize spaces from popup stores to offline stores,” adding, “Based on this support, we will focus on advancing technology and enhancing corporate capabilities to establish ourselves as a leading company driving innovation in the retail industry.”