The social contribution network Happy Alliance announced on the 27th that it raised donations through the citizen participation 'Happy Dookki Walking Challenge' and used them to support lunchboxes for children at risk of food insecurity.
Happy Alliance conducted the challenge from the 1st to the 30th of last month by accepting participation applications through the health management application 'GachiWalk,' where citizens accumulated points by walking in their daily lives, and member companies donated based on these points.
A total of 1,215 citizens voluntarily participated in the challenge, accumulating approximately 430 million steps over the month. Happy Alliance, in cooperation with member companies, will use the raised donations to provide lunchboxes to children at risk of food insecurity.
The 'Happy Dookki Project' is a major initiative of Happy Alliance that seeks and implements sustainable solutions through collaboration among companies, government, general citizens, and local communities to ensure that children in welfare blind spots can grow up healthily without worrying about meals. Happy Alliance has supported 1.3 million meals from 2020 to 2023.
Jomin Young, Head of the Happy Alliance Secretariat, said, "We will continue to expand the support system for children at risk of food insecurity and promote a culture of donation sustainably through various platforms and cooperation with member companies."
Happy Alliance includes 119 companies, 86 local governments, and 420,000 citizens.
The operating secretariat, the social enterprise Happy Narae Co., Ltd., is a purchasing service company established by SK, using all profits to create social value.
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