Kyochon Chicken Opens 2nd Direct Store in Hangzhou... Capturing Chinese Taste with 'Sweet and Salty' Flavor

Following the Directly Managed 1st Store in December Last Year, Entered a Shopping Mall in Hangzhou City Center After 5 Months
3rd Store Scheduled to Open Within the First Half of the Year

Kyochon F&B, the operator of the franchise Kyochon Chicken, announced on the 27th that it will open its second directly managed store following Hangzhou, China.

Hangzhou is a city known as a paradise on earth where beautiful nature and various cultural heritages coexist, attracting many travelers. It also gained recognition as the host city of the '19th Hangzhou Asian Games' last year, and with the headquarters of famous IT companies located there, it has a large young population with strong purchasing power, making it one of China’s representative 'economic cities.'

Chickchon Chicken Directly Managed Store No. 2 in Hangzhou, China

In particular, the second store, ‘Kyochon Chicken Hangzhou Tai Yue Cheng Branch,’ is located in a famous shopping mall in the center of Hangzhou, near a high-end residential area with many young residents. The store is also situated near the subway connection passage on the basement first floor of the shopping mall. A Kyochon Chicken official said, "We expect continuous visits not only from locals but also from tourists."

At this ‘Kyochon Chicken Hangzhou Tai Yue Cheng Branch,’ Kyochon plans to focus more on securing young customers in Hangzhou by offering signature menu items that embody Kyochon’s 30 years of sauce know-how and featuring a clean and sophisticated interior.

A Kyochon F&B representative stated, “Targeting Chinese customers who prefer salty, spicy, and sweet flavors, we plan to captivate their taste buds with Kyochon’s signature menus such as Kyochon (soy sauce), Red, and Honey,” adding, “In addition, we will lead efforts to enhance brand awareness in China through various locally specialized menus.”

Last year on December 20, Kyochon opened a new store, ‘Kyochon Chicken Hangzhou Central Branch,’ in the ‘Hangzhou Central Mall’ in Hangzhou, China. Within about a month of opening, it achieved sales of approximately 210 million KRW, ranking first among over 60 Kyochon Chicken stores across Asia (China, Indonesia, Malaysia, UAE, Taiwan).

Kyochon plans to open a third store within the first half of this year to accelerate its entry into first-tier cities in China. Currently, Kyochon Chicken has 15 stores (including the second Hangzhou branch) in four Chinese cities: Shanghai, Hangzhou, Nanjing, and Changzhou.

A Kyochon F&B official said, “Since this directly managed store was opened with great care reflecting Hangzhou’s geographical location and local dining trends, we will thoroughly focus on quality and customer service management in operating the store,” adding, “We will continue to strive to become a brand that leads the spread of Kyochon’s taste and K-food throughout overseas markets.”