Kakao's Subscription-Based 'Monthly Donation' Reaches 10,000 Applications... "Consistent Donations in Areas of Interest"

Kakao announced on the 23rd that its subscription-based donation service "Monthly Donation" on the social contribution platform Kakao Together Value has reached 10,000 donation applications within two months of operation.

Monthly Donation launched its beta service last March. It was planned to provide an opportunity to consistently donate to areas of interest, moving beyond the one-time donation format previously offered on Kakao Together Value.

Monthly Donation is designed as a user-centered service that lowers the burden on participants and allows anyone to easily participate, receiving positive responses. Through the subscription donation service, users can continuously support with a fixed amount.

Additionally, Monthly Donation suggests donation categories tailored to users' interests to help them start donating more easily. It also offers a "Monthly Evenly Recommended Donation" feature that selects donation categories on behalf of users.

The donation fields include environment, animals, children & youth, and people with disabilities, which are areas of high user interest. Three more categories were added on the 21st of this month, bringing the total to 12. Users can choose to donate to areas such as ▲solving waste problems ▲planting trees in urban areas ▲rescue and protection of abandoned animals ▲establishing a culture of adopting abandoned animals ▲support for youth preparing for independence ▲support for children in crisis families ▲support to overcome youth isolation ▲support for cultural and artistic activities for disabled youth ▲emergency relief for overseas children ▲housing improvement for descendants of independence activists ▲medical expense support for sick children ▲treatment and protection of stray cats. So far, the most supported field by participants is activities related to abandoned animal protection, with high interest also shown in support for children in crisis families. Donation amounts can be set from 3,000 KRW up to 1,000,000 KRW, lowering the threshold so users can participate with small amounts.

Encouraged by user response, Kakao plans to continuously expand donation fields according to interests and strengthen user-centered programs by providing additional benefits. In this regard, since its launch in March, Kakao has been conducting a matching donation where Kakao donates the same amount as the participant’s first donation, operating until a maximum of 100 million KRW is exhausted.

Furthermore, Monthly Donation participants receive non-fungible token (NFT) cards for each donation theme, and among those who maintain monthly donations for more than three months, the first 8,000 will receive a limited edition "Chunsik Medal Keyring" as a gift. In addition, various participant events are being prepared, including the release of Talk Profile stickers reflecting Monthly Donation at the end of this month.

Kang Seung-won, Kakao Together Value Planning Leader, said, "Considering that regular donations are harder to start than one-time donations, we focused on creating a service that anyone can easily participate in without burden," adding, "We will continue to reflect users’ needs and help them practice sharing easily in their daily lives."