World Heritage 'Sinan Getbol' Awarded Korea's Most Beloved Brand

Expected to Maintain a Shining Position Moving Forward

Shinan-gun, Jeollanam-do (Governor Park Woo-ryang) announced on the 23rd that the "Shinan Tidal Flat," registered as a World Heritage site, has won the Korea's Most Beloved Brand Award for the second consecutive year following last year.

Hosted by Chosun Biz and sponsored by Chosun Ilbo, TV Chosun, and the Ministry of Trade, Industry and Energy, the "2024 14th Korea's Most Beloved Brand Awards" is an event aimed at discovering brands that represent Korea, recognized by the public and the world, selecting winners based on various criteria.

Receiving Korea's Most Beloved Brand Award, (center) County Governor Park Woo-ryang and staff are taking a commemorative photo.
[Photo by Shinan County]

Since 2003, Shinan-gun has made continuous efforts for 18 years to globalize the Shinan Tidal Flat and have it registered as a UNESCO World Natural Heritage site. During this period, 85% of the vast area has been designated as a protected zone, and the tidal flat has been preserved despite various regulations.

The Shinan Tidal Flat uniquely features "sand-gravel linear formations, 40-meter-deep peat sediment layers, biodiversity," and other characteristics reported only here worldwide, earning the honorable status of a World Natural Heritage site as an ecosystem requiring international protection.

Governor Park Woo-ryang stated, "'Shinan Tidal Flat' is our treasure and proud heritage, and the efforts to protect it through overcoming numerous crises were possible thanks to the support and cooperation of the residents," adding, "We will continue to do our best to protect and manage the Shinan Tidal Flat."

The Shinan Tidal Flat is expected to maintain its shining position, beloved by both the public and the world.