Homeplus Temporarily Lowers Prices on Over 40 Daily Necessities... "Eases Shopping Basket Burden"

Temporary Price Reduction on Selected 'Mulgajanjeong365' Products Until Year-End

Homeplus announced on the 23rd that it will temporarily lower the prices of about 40 'Price Stability 365' products until the end of this year. Price Stability 365 is part of Homeplus's 'Price Stability Project.'

Homeplus's Price Stability 365 is a system that sells essential daily necessities, which have high customer demand, at the best prices throughout the year. It offers a variety of items, including Homeplus's private brands (PB) 'Homeplus Signature' and 'Simplus,' at reasonable prices.

A model is showcasing the 'Price Stability 365' products, which sell daily necessities at the best prices throughout the year, as part of the '2024 Homeplus Price Stability Project' at the Homeplus Mega Food Market in Deungchon-dong, Gangseo, Seoul.
[Photo by Homeplus]

To reduce customers' living cost burdens this year, Homeplus will expand the Price Stability 365 items to over 120 products, including food and non-food items. Starting this month, it will introduce about 40 items at lower prices through cost investment. Discounted items include bean sprouts, hot dogs, dumplings, toothpaste, cleaning supplies, and airtight containers, with price reductions of up to 6,000 won.

Among representative products, 'Simplus Crispy Bean Sprouts (500g)' will be reduced from 1,250 won to 1,000 won. The 'Homeplus Signature Cleaning Wipes 4 types,' which saw sales increase up to four times from the 10th of last month to the 5th of this month, have been lowered from 2,790 won to 1,990 won. The 'Simplus Convenient Durable Airtight Containers 7 types' have been reduced from the original prices of 1,990 won to 4,990 won to 1,490 won to 3,990 won.

New products characterized by large volume and cost-effectiveness will also be launched. The renewed and re-released 'Simplus Toilet Paper' will be sold for 10,900 won. In June, targeting nearly 15 million pet families, the 'Value Pack Pet Pads' will be launched at 9,900 won. These customized pads for small dogs with low waste volume feature a large capacity of 200 sheets at a reasonable price.

Additionally, until the 26th, My Homeplus membership members can purchase the 'Large Hot Spicy Fried Chicken' at the mart with a 3,000 won discount, priced at 9,990 won.

Kim Hyung-hoon, Head of Product Development at Homeplus, said, "To ease the burden on customers' shopping baskets who are tired of high prices, we decided to temporarily lower the prices of major daily necessities." He added, "We will continue to develop reasonable products for customers by fully utilizing Homeplus's unique price competitiveness know-how accumulated through three consecutive years of the Price Stability Project."