US 'Bath & Body Works' Lands in Korea... 1st Store at Shinsegae Department Store Gangnam Branch

Various Fragrance Lineups and Reasonable Prices
Targeting Preference (香) Trends in Body Wash and Perfume

Shinsegae Department Store announced on the 23rd that it has exclusively secured the domestic distribution rights for the American cosmetics brand 'Bath & Body Works' and will open its first store on the B1 floor of Sweet Park at the Gangnam branch.

Bath & Body Works is a cosmetics brand that started in the United States in 1990. It sells body care products such as body wash, lotion, and scrubs, as well as fragrance products like candles, and has over 2,000 stores in 43 countries including North America and Europe.

Bath & Body Works is known for its diverse lineup of around 250 different scents. With affordable prices and quality, it is considered the most popular masstige brand in the body product category. It is also well recognized domestically, with many people purchasing it during overseas trips, through direct online purchases, or via proxy buying.

Shinsegae Department Store plans to offer 301 products including body wash, body lotion, hand cream, and candles. The company explained that prices are set at a reasonable level compared to those on the official Bath & Body Works website.

Shinsegae Department Store aims to enhance its competitiveness in the domestic body care and fragrance market through Bath & Body Works. Additionally, it plans to reflect various needs such as the 'digging' consumption trend among the 10s and 20s age groups, as well as the wellness trend (comprehensive health of body and mind), which is a major interest among the 30s and 40s age groups.

To celebrate the opening of its first domestic store, Shinsegae Department Store will hold a '2+1' event until the 31st, offering one free genuine product for every two purchases of body wash, lotion, mist, or candle items. Hand soap and hand cream will be eligible for a 3+1 benefit.

The first 300 customers to purchase through the Shinsegae mobile app coupon will receive a genuine hand cream, and customers who pay over 50,000 won with a Shinsegae affiliated card will receive 5% of the purchase amount as Shinbaek Rewards. Additionally, adding the 'Bath & Body Works' channel as a Plus Friend on KakaoTalk will provide a 10% discount.

Shinsegae will start sales on the 24th simultaneously at the Gangnam branch first store and online malls such as Chicor.com, SSG.com, and S.I.VILLAGE. Next month, it plans to enter KakaoTalk Gift. In the future, it will also sequentially enter Chicor offline stores, a beauty select shop operated by Shinsegae Department Store.

Choi In-jin, head of cosmetics and miscellaneous goods at Shinsegae Department Store, said, "With the exclusive domestic distribution of Bath & Body Works, we will lead new trends in the domestic fragrance market," adding, "We will continue to offer more diverse differentiated content unique to Shinsegae."