Gwangju Shinsegae's Customized Hair Care 'Scalp Like Skin' Gains Popularity

Main Building 2nd Floor 'Renehuiter' Popup Open

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is expanding customers' choices by introducing various hair care brands, including opening a popup store for the French premium scalp and hair care brand ‘Rene Furterer’.

According to Gwangju Shinsegae on the 22nd, the ‘Rene Furterer’ popup store, newly opened on the 17th and located on the 2nd floor of the main building, is a directly operated store where customers can experience a variety of Rene Furterer products officially launched in Korea.

To commemorate the Rene Furterer popup, an opening promotion is underway where customers who purchase over 150,000 KRW will receive one Dry Spa ticket on a first-come, first-served basis.

Rene Furterer, established in 1957, is a French premium scalp and hair care brand offering a three-step hair spa system consisting of hair brushing, scalp massage, preparation (scaling), cleansing (shampoo), and treatment to help beautiful hair grow from a healthy scalp through various products.

All Rene Furterer products are characterized by using food extracts and essential oils that follow strict standards from seed to cultivation and production stages, based on the expert food knowledge of its parent company, the French pharmaceutical group Pierre Fabre, applying the stringent quality regulations and standardization of the pharmaceutical industry.

The representative product is the ‘Forticea Shampoo,’ which contains three essential oils in green capsules that aid deep cleansing and nourish the scalp, available in 200ml and 600ml sizes priced at 26,000 KRW and 60,000 KRW respectively.

The ‘Forticea Conditioner,’ which cares for both scalp and hair simultaneously, is available in 600ml for 66,000 KRW, and the easy-to-use spray-type energy serum ‘Forticea Scalp Serum’ is available in 100ml for 42,000 KRW.

Also notable is ‘Aveda,’ which helps provide intensive care to nourish weakened hair roots. Aveda is based on Ayurveda, the ancient Indian medicine, producing products using pure essences from flowers and plants.

The representative product is the shampoo that helps exfoliate scalp pores and revitalizes the scalp with fermented ginseng and turmeric energy, the ‘NEW Invati Ultra Advanced Exfoliating Shampoo,’ available in 200ml for 49,000 KRW and 500ml for 110,000 KRW.

Additionally, the ‘NEW Invati Ultra Advanced Fortifying Leave-In Treatment,’ which gently detangles hair and cares for hair breakage, is available in 100ml for 57,000 KRW.

Kim Eun-seok, head of the luxury accessories team at Gwangju Shinsegae, said, “The concept that the scalp is also skin and that healthy hair cannot grow without a healthy scalp is becoming established,” adding, “We hope customers will experience various products that help prevent hair loss and benefit the scalp, such as Rene Furterer and Aveda, at Gwangju Shinsegae.”

Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr