Samsung Electronics Declares 'AI TV Inaugural Year,' Ranks No.1 Globally in TV Market for Q1

Omdia Survey... Market Share 29.3%
"Maintaining 1st Place for 19 Consecutive Years Led by AI TV"
53.2% in Premium Market Over $2500

Samsung Electronics has declared its intention to maintain its position as the world's No. 1 TV brand for 19 consecutive years by leading the AI TV market. It secured the top spot in the first quarter.

Samsung Electronics Declares 'AI TV Inaugural Year,' Ranks No.1 Globally in TV Market for Q1

A Samsung Electronics model is showcasing the 2024 Neo QLED 8K TV new product equipped with the all-time best performance '3rd generation AI 8K processor'.
[Photo by Samsung Electronics]

According to market research firm Omdia on the 21st, Samsung Electronics recorded a 29.3% share of global TV market revenue in the first quarter of this year, maintaining its No. 1 position. Samsung explained that it "maintained a gap of more than 10% from the second-ranked company."

In terms of volume, it recorded an 18.7% market share, which is a 1.0 percentage point increase compared to the previous quarter.

At CES 2024, the world's largest electronics and IT exhibition held in Las Vegas, USA, last January, Samsung Electronics declared this year as the "first year of the AI TV era."

Samsung stated, "It appears that the No. 1 market share was achieved in the first quarter due to strong sales of large-sized and premium products led by Neo QLED, as well as QLED and OLED."

In the premium TV market priced above $2,500 (approximately 3.4 million KRW), Samsung maintained the No. 1 position with a 53.2% revenue share. It also recorded a 55.2% share for TVs priced above $1,500 (approximately 2.05 million KRW).

In the large-sized market of 75 inches (screen diagonal length 189 cm) and above, Samsung achieved a dominant No. 1 position with a 29.6% market share. Strong sales of 98-inch models helped achieve a 34.4% share in the 80-inch and above segment.

Samsung OLED has surpassed 1.6 million units sold since 2022. It recorded a 27% share based on revenue, accounting for more than one-quarter of global OLED TV sales.