Shinsegae Myeongdong Store, 'Montblanc Boutique' Reopens After Renovation

Renewed with the 'Neo 4.0' Concept

Shinsegae Duty Free Myeongdong Branch announced on the 20th that it newly renovated and opened the Montblanc boutique on the 17th with the 'Neo 4.0 Concept.'

Montblanc's Neo concept was designed in 2014 by the world-renowned interior designer No? Duchaufour-Lawrance, and since then, it has continuously evolved in line with changes in the luxury market and consumer trends.

The Montblanc boutique store, in accordance with the Neo 4.0 concept, features an exterior designed to resemble Montblanc mountain ridges wrapping around the black outer walls. The interior is brightly decorated using various materials and textures such as marble and concrete panels to contrast with the exterior.

Inside the Montblanc store at Shinsegae Duty Free.
[Photo by Shinsegae Duty Free]

At the store, customers can find two collections: the 'Meisterst?ck Origin Writing Instruments Collection,' released to commemorate the 100th anniversary of the Meisterst?ck writing instruments, and the 'Meisterst?ck Leather Collection.'

To celebrate the renovation, Shinsegae Duty Free and Montblanc are also holding an event where customers who purchase over $750 will receive a Montblanc umbrella as a gift.

A Shinsegae Duty Free representative said, "Through the renewal, we have reorganized the space to allow visitors to directly experience the brand's philosophy and values beyond just product displays," adding, "We will further strengthen the Myeongdong branch as a major destination for luxury shopping."