- MXD Method Concentrating Residential, Commercial, Transportation, Office, and Cultural Developments
- Successful Cases Domestically and Abroad Attract Interest to New Sale Complexes
In the real estate market, complexes developed through the MXD (Mixed Use Development) method are attracting attention. Since various functions are integrated into one development, they can absorb diverse demands and establish themselves as new landmarks in the region.
MXD stands for Mixed Use Development, referring to a development approach that combines residential, commercial, transportation, office, and cultural functions. In fact, places abroad where the MXD method has been applied are recognized as symbols of wealth that create regional economic value. Tokyo’s “Roppongi Hills” and “Tokyo Midtown” each became tourist attractions in the Tokyo area upon opening. In Paris, France, the high-density residential complex “La D?fense” is a representative example. By relocating transportation facilities underground and supplying office spaces, the area was transformed into a pleasant environment, making it a successful case of redevelopment in France.
In Korea as well, places developed using the MXD method are successfully becoming regional landmarks. Seoul’s Sindorim “D-Cube City” has established itself as a representative attraction in the southwestern part of Seoul, visited by people from other regions, as it includes residential facilities along with hotels, office spaces, department stores, and musical theaters. Additionally, in the industry, developments such as Mapo-gu’s “Mecenatpolis” and Haeundae-gu’s “Centum City” have been developed using the MXD method and are regarded as successful projects.
As such, there is growing interest among consumers in a residential complex applying the MXD method in Jinju City, Gyeongnam Province. The project is “Honors Welga Jinju,” developed by STS Development. It will be built in the Gajwa-dong area of Jinju City, Gyeongnam, consisting of 4 buildings from 4 basement floors to 39 floors above ground, with a total of 840 households ranging from 84 to 115㎡ in exclusive area. By type, it is composed of ▲84㎡A 278 households ▲84㎡B 280 households ▲96㎡ 68 households ▲115㎡ 214 households, mainly medium to large sizes preferred by consumers.
“Honors Welga Jinju” is part of the Honors Polis development project. It is a large-scale urban development project developing approximately 86,700㎡ near KTX Jinju Station, where a complex shopping mall, a complex terminal, a themed street mall, and high-end residential spaces will be created together.
Since all functions necessary for residential life are compressed within the complex, residents are expected to enjoy a one-stop lifestyle immediately upon moving in.
Another advantage is the extensive transportation network that allows access anywhere nationwide. “Honors Welga Jinju,” located in “Honors Polis,” has 29 city bus routes within walking distance, serving as a transportation hub for Jinju City. Moreover, the intercity and express bus terminals planned to relocate to “Honors Polis” will provide very convenient access to nearby suburban areas, satellite cities, and major cities nationwide. Additionally, connectivity to the metropolitan area and major cities nationwide is excellent via the Gyeongjeon Line, the planned Southern Inland Railway, KTX Jinju Station, and Sacheon Airport.
“Honors Welga Jinju” is located in an area convenient for commuting to the nearby Innovation City and Sangpyeong Industrial Complex (within a 2 km radius), and offers easy commuting to Sacheon City, home to the Aerospace Administration and KAI (Korea Aerospace Industries Co., Ltd.). In addition to convenient public transportation, the road network for private vehicles is also excellent, and it is expected to become a key transportation hub enabling residents of Jinju and western Gyeongnam to travel nationwide.
Residents of the complex are expected to enjoy a one-stop lifestyle through the surrounding infrastructure. “Honors Welga Jinju” is equipped with abundant living infrastructure to enable a one-stop lifestyle. The complex shopping mall to be developed within the project site will have a total floor area of about 99,000㎡ and will include a cinema, convention center, fashion, entertainment, beauty, and F&B facilities, forming a large-scale complex shopping mall. Adjacent to it, the approximately 15,200㎡ “themed street mall” will feature a car-free street with year-round street dance and busking performances, a plaza for enjoying diverse performances, and exotic outdoor terraces, making it a center for shopping, leisure, and relaxation frequently visited not only by local residents but also by residents of western Gyeongnam.
To the north of the complex, it is possible to access the old downtown infrastructure centered around Jinju City Hall, and in emergencies, Hanil Hospital and Gyeongsang National University Hospital can be used.
Various community facilities for residents are also planned. Within the complex, sports facilities such as a fitness center and screen golf course, a dry sauna, a children’s water play area and zipline playground for young children, a private study room, and a library will be established.
Additionally, convenience facilities and services such as a lounge caf? (healing care caf?) and concierge service will be introduced, providing residents with the highest level of satisfaction never experienced before in the region.
Furthermore, the Sports Complex facilities of Gyeongsang National University, located within a 5-minute walk, offer various sports facilities and classes such as a swimming pool, equipment Pilates, soccer field, and tennis courts, allowing residents to enjoy diverse and vibrant cultural activities along with the Honors Welga community facilities.
The developer of “Honors Welga Jinju,” STS Development, has successfully led over 50 commercial facility projects including Homeplus, Living Power Center, CGV complex shopping mall, and Starbucks DT, and also has expertise in developing residential facilities such as officetels and apartments. Moreover, it is actively engaged in global projects such as developing the GBC (Global Business Center) in Hanoi, Vietnam, and the INTELLA CITY urban development project near Ho Chi Minh City in Long An Province, which includes premium outlets, category killers, hotels, water parks, international schools, and luxury apartments.
Meanwhile, actor Daniel Henney has been selected as the advertising model for the “Honors Welga Jinju” apartment brand. It was explained that Daniel Henney’s sophisticated and luxurious image aligns well with the brand image, leading to his selection as the model.
The model house is planned to be established in Gajwa-dong, Jinju City, Gyeongnam Province.
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