Is It Really 3,000 Won?…Ultimate Longevity, Daiso 'The Candy Tint' [Review]

Daiso A'Pieu 'The Pure Candy Tint' Launch
Initial Stock Sold Out... Excellent Longevity, Best Cost-Effectiveness

Until the packaging was peeled off, there was some skepticism. The price of A'PIEU's 'The Pure Candy Tint,' a color cosmetic product launched last month by Daiso, which has emerged as a 'beauty hotspot,' is 3,000 won. Expectations for a lip product costing about the price of a cup of coffee were not high.

To get straight to the point, it exceeded expectations. A'PIEU's The Pure Candy line targets the 10-20 age group. Both the product name and packaging were designed to attract the attention of middle and high school students. However, it has received praise for its color payoff and lasting power that rival tints sold in the market, gaining attention among consumers in their 20s and 30s as well, leading to an early sold-out frenzy.

The Pure Candy Tint.
Photo by Minji Lee

According to Daiso, The Pure Candy Tint, released on the 3rd of last month, sold out its initial stock within about a month after launch. It became a buzz on social media (SNS) as a 'product you have to grab immediately if you see it.'

There are even reviews saying they barely managed to purchase certain shades after visiting multiple Daiso stores.

The product lineup consists of 'Thank You Cherry Much (01),' 'Kuk Cream Strawberry (02),' and 'Pretty Persimmon (03).' Although the color range is not extensive, it includes a deep cherry shade, a cream pink with red tones, and an orange-red color, allowing selection according to skin tone (warm or cool). The fastest-selling shade is Kuk Cream Strawberry.

At the fourth Daiso store the reporter visited, all these products were available. A store representative mentioned that as Son & Park's tint balm, known as the 'cost-effective Chanel balm,' experienced a sold-out frenzy, The Pure Candy Tint quickly filled the gap.

The appearance after scrubbing thoroughly with tissue. The top is Thank You Cherry Much, and the bottom is Kkeukkeu Cream Strawberry.
[Photo by Minji Lee]

The purchased products were numbers 01 and 02. The volume is 4 ml, which is 2 to 3 ml less than typical tints. The manufacturer is Korea Kolmar. The appearance, as the name suggests, is reminiscent of candy. The product exterior highlights the phrase 'Glossy tint,' emphasizing its shiny gloss. This was inspired by the recent beauty industry trend of 'Tanghulu lips.'

However, the most satisfying aspect was its 'lasting power (staining).' Typically, lip products fade as you eat, drink, and talk. Especially, products with high gloss tend to lose moisture and color over time.

When developing this product, A'PIEU focused on ensuring the color stains the lips for a long time. In fact, The Candy Tint's lasting power was comparable to tints priced between 30,000 and 50,000 won. When the product on the hand was rubbed with tissue and washed with water, it did not come off easily. After applying the product and using a white cup, only a small amount of residue was left, but the lip color remained intact.

The disappointing part was that the glossiness emphasized by the product was not as prominent. While a smooth appearance like sugar-coated Tanghulu fruit was expected, it did not fully cover lip wrinkles.