Lotte Department Store Launches 'Summer Sale 2 Weeks Early' to Match Earlier Vacation Season

Lotte Department Store announced on the 15th that it will hold summer events two weeks earlier than last year to welcome the accelerated summer vacation season.

With a heatwave forecasted from June and persistent high inflation, this summer vacation season is expected to come earlier than usual. In response, Lotte Department Store is conducting various summer events under the theme of ‘Preparing for Vacation in Advance.’

First, until the 30th, four representative summer vacation items have been carefully selected and offered at exclusive special prices. The four items chosen by Lotte Department Store are ‘carriers,’ ‘sunglasses,’ ‘aqua shoes and sandals,’ and ‘hats.’ Representative products include ‘Mandarina Duck carriers,’ ‘Escada sunglasses,’ ‘FitFlop sandals,’ ‘Nike Cam slides,’ and ‘Adidas ball caps,’ with discounts of up to 60%. Additional benefits such as Lotte gift certificates and free gifts are also provided depending on the brand and purchase amount.

Colorful pop-up stores that evoke a summer atmosphere have also been prepared. Until August 31, a pop-up of the French luxury resort wear brand ‘Billabong’ will be held on the 2nd floor of the main store and the 3rd floor of Jamsil AvenueL, showcasing a variety of swimsuits and resort wear featuring vibrant patterns and vivid colors. Additionally, until August 1, a ‘Rockfish Weatherwear’ pop-up will be held on the B1 floor of Jamsil Lotte World Mall, offering a 10% discount to customers purchasing rain boots, sneakers, umbrellas, raincoats, and more.

Meanwhile, various online events will also be held on the Lotte Department Store Mall. From the 23rd to the 9th of next month, customers who sign up for the Hyundai Oilbank official app through Lotte Department Store Mall will receive fuel discount coupons. Also, customers visiting Lotte Department Store Mall via the Hyundai Oilbank official app will be given discount coupons of up to 15%. Furthermore, summer vacation preparation events such as ‘Helen Kaminski hats (20th?23rd)’ and ‘Nike summer shoes (27th?2nd of next month)’ will be presented in a relay format.

Park Sang-woo, Head of Sales Strategy at Lotte Department Store, stated, “Due to the heatwave starting in June and ongoing high inflation, the vacation season this year is expected to be earlier than usual, so we prepared summer-related events about two weeks earlier than last year.” He added, “We plan to continue offering a variety of events that meet customers’ needs through fast and accurate trend analysis.”