Shinsegae Department Store Opens Popup Store for 'Prestigious European Football Club'

Shinsegae Department Store announced on the 15th that it will hold a 'Football Standard' pop-up featuring Europe's top football clubs.

Starting from the 14th of this month for two weeks, the pop-up will take place at the Open Stage on the 1st floor of Central City, Gangnam Branch. It showcases the identities of four prestigious European professional football clubs (Tottenham Hotspur, Manchester City, Arsenal FC, Paris Saint-Germain) through various apparel and goods.

The event introduces a variety of goods including apparel featuring each club's emblem and the jersey numbers of their star players, as well as bricks (nano blocks), socks, hats, tumblers, and more, aiming to captivate the hearts of 'chukdeok' (football enthusiasts) customers. In the product zone, a range of items such as apparel with the back marking of Tottenham captain Son Heung-min, footballs, hats, and accessories are available for purchase.

During the pop-up period, all items can be purchased at a 10% discounted price, and customers who visit wearing football-related clothing will receive an additional 5% discount.