KB Securities Signs Business Agreement with GreenUp to Promote Resource Recycling Practices

KB Securities announced on the 3rd that it has signed a business agreement with Greenup, a resource circulation specialist company, to promote the habitual use of reusable cups within the company.

On the 30th of last month, Jang Seung-ho, Executive Director and Head of the Management Planning Division at KB Securities (right), and Oh Min-kyung, CEO of Green Up, held a commemorative photo session during the 'Business Agreement Ceremony for Promoting the Use of Reusable Cups' at the KB Securities headquarters.
[Photo by KB Securities]

Greenup is a company that connects and manages cup rental, return, collection, and washing based on Internet of Things (IoT) technology. Following last year, it was selected again this year as a support business for the establishment of Seoul City's reusable cup system. It supports reusable cup services in collaboration with government offices and companies, leading efforts to promote resource circulation and reduce disposable products.

Through this agreement, KB Securities plans to encourage the use of reusable cups among its headquarters employees and visitors, and to utilize Greenup’s integrated management system to track rental and return rates, collection rates, and the reduction amount of disposable cups, thereby implementing practical low-carbon management.

Additionally, a small reward of 300 KRW per use of a reusable cup (with an annual limit of 70,000 KRW) will be provided in connection with the Carbon Neutral Points program led by the Korea Environment Corporation under the Ministry of Environment.

KB Securities is engaged in various eco-friendly activities to practice ESG (Environmental, Social, and Governance) management, such as a paperless campaign, automatic lights-off during lunch and after work hours, and recycling hand towels in its own building. The company explained that the management’s determination to continuously practice and internalize these activities requires proper systems and infrastructure, which led to the agreement with the eco-friendly solution provider Greenup.

Jang Seung-ho, Head of Management Planning at KB Securities, said, "We plan to establish practical systems and environments for net-zero management so that employees can more easily participate in carbon reduction activities. We will expand collaboration with eco-friendly companies to internalize the carbon reduction practices of KB Securities employees on the journey toward carbon neutrality, and do our best to establish sustainable management and a future society."