Wine Sent via KakaoTalk Can Be Picked Up at Convenience Stores... Wine25Plus Gift Service Now Open

GS Retail Links 'Wine25Plus' with Kakao Gift
Receive Products Nationwide at GS25 and GS The Fresh
Rare Liquor Raffle Event to Celebrate Opening

Wines and whiskeys gifted via KakaoTalk can now be picked up at nearby GS25 and GS The Fresh stores.

GS Retail announced that its liquor smart order platform, 'Wine25Plus,' has joined KakaoTalk Gift and started offering liquor pickup services from the 2nd of this month.

GS Retail announced that its alcoholic beverage smart order platform 'Wine25Plus' has been launched on KakaoTalk Gift and will start offering alcoholic beverage pickup services from the 2nd of this month.
[Photo by GS Retail]

Customers can select desired products from the newly established liquor category within the KakaoTalk Gift section and send them as gifts to themselves or acquaintances. Recipients can choose a nearby GS25 or GS The Fresh store to pick up their items on the designated pickup date.

GS Retail and Kakao formed a 'strategic partnership for online-offline linked services' last year and have been preparing services connecting their platforms. Their first project is the liquor pickup service utilizing Wine25Plus and KakaoTalk Gift.

They also introduce a curating service that enhances customer shopping convenience and recommends liquors tailored to individual preferences. By combining Wine25Plus's liquor purchase data with KakaoTalk Gift's category-specific recommendation expertise, they provide customized solutions based on the occasion and the relationship with the gift recipient. In celebration of May, the month of family, a 'Gift Recommendation' campaign will be held for customers purchasing gifts, recommending the optimal liquors that recipients are likely to enjoy.

To commemorate the launch of the KakaoTalk Gift liquor pickup service, the two companies will hold a raffle event featuring rare liquors from the 2nd to the 20th. Limited quantities of rare liquors such as 'Bowmore 50 Years,' a whiskey worth about 100 million KRW with only 339 bottles produced worldwide, as well as Hibiki Harmony, Suntory Yamazaki 12 Years, and Suntory Hakushu 12 Years, will be offered daily. Customers can enter the raffle every day during the event period, and winners can purchase the products at discounted prices.

Meanwhile, Wine25Plus is a liquor smart order platform launched by GS Retail in July 2020. Customers search and order desired liquors through GS Retail's mobile app 'Our Neighborhood GS' and pick them up at GS25 and GS The Fresh stores. It offers over 5,000 products, including wine, whiskey, beer, traditional liquors, highballs, and premium liquors. Wine25Plus's sales in the first quarter of this year increased by 160% compared to the same period last year.

Lee Jeong-pyo, head of GS Retail's O4O division, said, "Collaboration with Kakao Commerce, a nationwide platform, will further accelerate GS Retail's omnichannel strategy and effectively create O4O synergy. We will continue to expand service areas and collaborate with other platforms to provide convenient, enjoyable, and benefit-filled shopping experiences."

GS Retail's Wine25 Plus is holding a rare liquor raffle event to celebrate its entry into KakaoTalk Gift.
[Photo by GS Retail]