Chong Kun Dang Health Lactofit Releases New CF Emphasizing 'Customized No.1 Probiotics for the Whole Family'

The new TV commercial for Lacto-Fit, the No. 1 probiotic brand, was released on April 26.

This commercial aims to convey the message of "Our newly improved family-tailored probiotics," showcasing the highly popular "Lacto-Fit Liver Care" and "Lacto-Fit Sugar Care" products launched last year, capturing consumers' attention.

In this commercial, Lacto-Fit introduced its enriched and refreshed lineup alongside model Park Seo-joon, who has been collaborating with the brand for three years. The commercial expresses that through a variety of products, not only gut health but also diverse health management tailored to the entire family's life cycle is possible. It naturally presents the expanded Lacto-Fit brand lineup, which offers various products addressing the health concerns of children, parents, and elderly family members.

The newly released advertisement features Park Seo-joon introducing key Lacto-Fit products, with models of various age groups appearing in natural daily life scenes corresponding to each product, effectively targeting children, parents, and elderly audiences. They are shown consuming Lacto-Fit Kids, Liver Care, Gold, and Sugar Care probiotics suited to their respective life stages, portraying a healthy lifestyle and creating a friendly connection with consumers.

Additionally, the beloved Lacto-Fit song has been rewritten and rearranged to fit the new commercial. This strategy aims to maintain familiarity for existing customers while effectively conveying the richer, renewed image of the Lacto-Fit brand.

A representative from Chong Kun Dang Health stated, "Through this TV commercial, we expect Lacto-Fit to establish itself as an essential product that protects the health of the entire family along with gut health. We will further solidify our position as Korea's No. 1 probiotic and create a Lacto-Fit brand that families can always rely on together."