"South Korea's National Hip-Hop is Min Hee-jin"... Parody Video of Press Conference Goes Viral

Min Hee-jin, CEO of ADOR, has become the center of attention for her blunt remarks and sudden profanity during a press conference. A parody video edited with hip-hop beats featuring clips from Min's press conference is gaining traction. The video surpassed 1.7 million views in less than a day.

A video titled "Min Hee-jin Press Conference FreeStyle Official MV" posted on the YouTube channel 'Yeongwibu'.
[Photo by YouTube 'Yeongwibu' capture]

On the 25th, the YouTube channel 'Youngweebu' uploaded a video titled 'Min Hee-jin Press Conference Freestyle Official MV.' The 1 minute and 27 seconds video was created by extracting and cutting Min's harsh statements from the previous day's press conference, set to hip-hop music.

Specifically, Min's remarks included in the video are: "That X is no joke," "If it's X food, everyone falls for it," "There are too many SXXX," "Because my heart is weak, I get this pissed off like S," "What the X are you talking about? They betrayed me, and I worked like X," "16 billion, s..." and so on.

Min's sharp remarks, edited with hip-hop beats, evoked the feel of a rap. The video ends with Min saying, "So if you're going to come in, just come at me straight up (matdai)."

A video titled "Min Hee-jin Press Conference FreeStyle Official MV" posted on the YouTube channel 'Yeongwibu'.
[Photo by YouTube 'Yeongwibu' capture]

As of 4:30 PM on the 16th, the video had surpassed 1.7 million views. Netizens' reactions have been enthusiastic. One commenter wrote, "Going straight at me against a big corporation?that's real hip-hop," receiving 26,000 likes.

Other reactions included, "Min Hee-jin is now Korea's national hip-hop," "This is real hip-hop," "Putting aside right or wrong, after only seeing stifled expressions, hearing this kind of language made me realize that freedom of expression exists in Korea," and "'I worked like X' really struck a chord with office workers." Some netizens criticized Min for recklessly using profanity in an official setting.

Earlier, HYBE raised suspicions that Min and some ADOR executives attempted to take ADOR's management rights and NewJeans members out from under HYBE's umbrella. On the 22nd, HYBE abruptly launched an audit and announced plans to file charges against Min for breach of trust.

In response, Min held a press conference on the afternoon of the 25th at the Korea Conference Center, fully denying HYBE's allegations of 'seizing ADOR's management rights.' Min's side dismissed the KakaoTalk messages presented by HYBE as evidence as merely personal private conversations with employees. During the process, Min expressed frustration using terms like 'X uncle' and 'X a**hole' directed at HYBE executives.

However, HYBE issued an official statement after Min's press conference, saying, "There are so many false claims made by CEO Min Hee-jin during the press conference that it is difficult to list them all." They added, "Min distorted facts in public by mixing timelines and using her characteristic twisted interpretation mechanism. While we can refute all claims with evidence, we have decided it is not worth responding to each one individually."