Filled with Characters and Balloons... Starfield's 'Balloon Festival' Held

Gathering Popular Characters from Games and Animation

Starfield announced on the 26th that it will hold the '4th Balloon Festival' in celebration of Family Month in May. The Starfield Balloon Festival, which began in 2021, is an event that collaborates every spring with highly popular intellectual property (IP) brands such as 'MapleStory' and 'Catch! Teenieping' to provide unique experiences.

This year, the festival is planned under the concept of 'We Are All Stars,' gathering brands from 'Brawl Stars' to 'Disney.' The Balloon Festival starts the day before at Starfield Hanam,

and will proceed in Goyang (May 8?21) and Anseong (May 23?June 6) in sequence.

Starfield announced on the 26th that it will hold the "4th Starfield Balloon Festival," which the whole family can enjoy, ahead of May, the month of family. Under the concept of "We Are All Stars," popular characters such as Brawl Stars, Disney, and Bread Barber Shop have been gathered in one place.

First, the mobile game 'Brawl Stars' is themed 'Showdown in Starfield,' offering a variety of photo zones, experience zones, and on-site events. During the event period, the Central Atrium will be transformed into Brawl Stars' popular map filled with cacti and poison clouds. In three mini shooting game experience zones featuring Brawl Stars' popular characters 'Spike,' 'Piper,' and 'Dynamike,' visitors can enjoy the special experience of becoming a brawler from the game. On June 6 (Hanam branch), June 18 (Goyang branch), and June 26 (Anseong branch), fan meet-ups with Brawl Stars' representative creators Ted, Mingmo, and Holit will also be held at each store.

At the South Atrium, in collaboration with Walt Disney Company Korea, a 'Disney Kids Festival' pop-up store will be presented. There will also be a coloring zone where visitors can color Disney characters and a Lego zone for assembling bricks. The pop-up store offers about 180 types of Disney and Marvel products for purchase. Depending on the purchase amount, gifts such as Marvel Go Spider-Man mini cars and Disney·Pixar Toy Story watches will be given. Popular animation characters Bread, the genius barber from 'Bread Barber Shop,' and his assistant Wilk can also be met at the Gourmet Atrium.

At the Mollis Atrium in Hanam and Anseong, Starfield has prepared 'Healthy Walks for Pets' in collaboration with Jeonggwanjang's pet food brand 'GeniePet.'