Emart Holds 'Gapuljiu' Campaign Agreement Ceremony... Strengthening ESG Management Efforts

Company Lunch Using Low-Carbon Alternative Meat at Restaurant
Events Including Climate Change Week Lights-Out Also Held

Emart is continuously launching campaigns and events to raise awareness about the importance of environmental creation as part of its ESG (Environmental, Social, and Governance) management.

According to the distribution industry on the 26th, Emart held a plastic reduction campaign agreement ceremony for the 'Gapuljiu' campaign at KT&G Sangsang Planet on the 23rd. Gapuljiu is an abbreviation of 'Gajyeowayo Plastic Jikyeogayo Uribada' (Bring Plastic, Protect Our Sea), an environmental campaign platform that collects plastic discarded in daily life and collaborates with various companies, NGOs, and public institutions to protect clean seas.

At 3 PM on Tuesday, the 23rd, the 'Gapuljiu' agreement ceremony was held at KT&G Sangsang Planet. Attendees included Shin Hana, Manager at Chosun Hotel & Resort (top left, clockwise), Cheon Byeong-gwan from Shinsegae I&C, Lee Hee-yeon, Team Leader at KT&G, Ham Byeong-seon, Head of Business Division at 3M Korea, Joo Min-hye, Executive Director at Brita, Choi Yoon-seok, PL at SK Geocentric, Yeom Seong-sik from SSG.com, Seo Min-seok, Head of Gmarket Division, Jeon Seong-gon, CEO of I’m a Surfer, Eric Kawabata, CEO of TerraCycle, Park Han-sik, Director of Planning and Coordination at Korea Marine Environment Management Corporation, Lee Kyung-hee, Executive Director at E-Mart, Kim Mi-hwa, Chairperson of the Resource Circulation Society Solidarity, Yang Jin-ah, CEO of Uik Company, and Nam Jeong-su, Manager at P&G Korea.
[Photo by E-Mart]

Through this agreement, Emart and 16 partner companies plan to carry out eco-friendly campaign activities in four areas: ▲advancing the plastic collection campaign ▲strengthening joint marketing and promotion among partners ▲expanding coastal cleanup activities and preserving biodiversity ▲enhancing marine environment education.

On the 22nd, Emart also provided in-house lunches using low-carbon alternative meat at its headquarters cafeteria located in Jung-gu, Seoul. At the same time, promotional materials highlighting the importance of the Earth's environment, healthy eating habits using alternative foods, and social values were placed in the cafeteria to raise awareness among employees. Lee Kyung-hee, Emart’s ESG manager, said, "We will continue to support various eco-friendly activities both internally and externally to practice ESG management."

Emart also participated in the climate change week blackout event on the same day. From 8 p.m. for one hour on Earth Day, the outdoor signs of Emart and Traders stores nationwide were turned off. Previously, to demonstrate its commitment to carbon neutrality, Emart designated the third Sunday of every month as 'Earth Day' since last year and has been turning off outdoor signs for one hour starting at 8:30 p.m.

Earlier on the 18th, Emart also conducted the 'Forest Tomorrow' campaign. This campaign contributes to forest welfare by planting trees, and this year Emart planted 1,000 trees in the Jeodong area of Gangneung-si, Gangwon Province, which suffered from forest fires. Emart explained, "We utilized sales from 'Tree Planting Toilet Paper,' launched by No Brand as part of its efforts to develop sustainable products."