Launch of 640ml PET 'Seonyang' Nationwide at GS25 Convenience Stores
Showcasing Various Charms of 'Seonyang' with a Unique Casino Concept
Seonyang Soju Co., Ltd. announced that it will operate the 'Seonyang Casino' pop-up store at the GS25 Premium Flagship Store Door to Seongsu in Seongsu-dong, Seoul, from April 25 to May 12.
The pop-up store, held to commemorate the launch of the 640ml PET product of 'Seonyang,' the domestic lowest alcohol content (14.9%) and lowest calorie (298kcal) soju, offers a unique experience in a game zone designed like a real casino, where visitors can enjoy card magic, big wheel, cup magic, and more using the chips provided.
Additionally, visitors can exchange the chips earned through games for goods, take photos, and explore various GS25 snacks that pair well with 'Seonyang.'
An event linked with the GS25 convenience store app 'Our Neighborhood GS' will also be held. From May 1 to 31, customers who purchase the 640ml 'Seonyang' via visit pickup and write a review can participate in the review event. From May 7 to 31, customers can also purchase four 640ml bottles of 'Seonyang' for 10,000 KRW.
The 'Seonyang Casino' will operate from 12 PM to 8 PM from April 25 to May 12, and minors are prohibited from entering.
A representative from Seonyang Soju said, "Following the great popularity of the 'Plop Seonyang' pop-up store held for three weeks in the second half of last year, which recorded a cumulative 17,800 visitors, we aim to continue the pop-up success with the new and unique concept of 'Seonyang Casino.'"
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