Polestar-Meizu Joint Venture 'Polstar Phone'
Electric vehicle manufacturer Polestar unveiled the Polestar Phone, developed for consumers in China, on the 23rd (local time).
The company held its own brand event at a studio in a park in Beijing ahead of Auto China 2024, which is being held in Beijing, China. Polestar was established in 2017 as a joint venture between Geely and Sweden's Volvo. It was formerly used to refer to Volvo's high-performance lineup but has since evolved into a premium electric vehicle brand under the joint venture.
Polestar 1 to 4 are displayed outside the studio. [Photo by Korea Automobile Journalists Association]
The newly unveiled Polestar Phone was developed in collaboration between the Swedish Polestar design team and Meizu, a smartphone manufacturer under the parent company Geely Automobile Group in China. It is a dedicated smartphone developed for drivers of the coupe-style sports utility vehicle (SUV) Polestar 4, which was first revealed last year and recently launched.
The design was led by the Polestar Sweden design team, emphasizing Polestar's intuitive design identity. The user interface (UI), including desktop icons, is also simple. It was designed to harmonize well with Polestar's interior and center console.
Interior view of the Polestar Brand Night event held at a studio in Beijing, China on the 23rd[Photo by Korea Automobile Journalists Association]
The event was attended by about 700 people, including company officials such as Thomas Ingenlath, Polestar CEO, Maximilian Missoni, Head of Polestar Design, and Ji Ju Xin, CEO of Polestar China, as well as local and international media. All models were exhibited, including the previously released hybrid model Polestar 1, the currently sold Polestar 2, the new Polestar 3, and the upcoming Polestar 4. The concept model Polestar Synergy, which emerged from the 2022 design competition, was also unveiled.
Among these, the Polestar 2 is the brand's first pure electric vehicle, launched domestically in 2022. It has sold over 4,500 units domestically and about 175,000 units in 27 countries worldwide. The Polestar 4 is the fastest model among the brand's mass-produced vehicles and will be launched domestically in June. It is also a model entrusted for production at the Renault Korea plant in Busan next year.
On the 23rd (local time), Thomas Ingenlath, CEO of Polestar, is making a presentation at the Brand Night event. [Photo by Korea Automobile Journalists Association]
CEO Ingenlath said, "Polestar has designed sustainable luxury in the most modern way through the aesthetic lens of Scandinavian design and has created new performance based on motorsport heritage and experience tuning sports cars," adding, "Through collaboration with DreamSmart Group, we will further expand Polestar's ecosystem and strive to become the most innovative and sophisticated advanced technology product in the automotive market."
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