- A Complex Equipped with Convenience Facilities, Education, Transportation, and Natural Environment
- Enjoy the Lotte Castle Brand in the Prime Location of Geomdan New Town
There is a growing concentration of demand for complex residential complexes. Most are built near subway stations, making commuting convenient, and they also feature commercial facilities, education, transportation, and leisure infrastructure, significantly enhancing the quality of life.
Complex residential complexes, which integrate various functions within the complex to enable a one-stop lifestyle, are considered the most optimized housing products for the latest social trend called the “Buncho Society” and are gaining prominence.
The Buncho Society is a trend term that describes a social tendency to maximize time efficiency, expressed as “living by the minute and second.” It goes beyond simply “hurry up” to pursue speed combined with efficiency. Especially, people are willing to pay extra to improve time efficiency. The key point is choosing time efficiency over cost-effectiveness, thereby reducing waste of both money and time.
From this perspective, complex residential complexes have the best conditions to realize the Buncho Society. Since these complexes are generally located in central areas with good transportation or convenient access to amenities, it is advantageous to use time efficiently both inside and outside the complex.
In fact, the popularity of complex residential complexes is clearly reflected in the subscription market. Among the complexes offered nationwide last year, nine recorded triple-digit subscription competition rates, and three of these were complex residential complexes. Considering that the supply of complex residential complexes is not as large as general apartments, they account for a high proportion.
In this context, “Geomdan New Town Lotte Castle Nextiel I·II·III,” located in Geomdan New Town, Incheon, stands out as a representative complex with balanced location and product value.
“Geomdan New Town Lotte Castle Nextiel I·II·III” is being developed on three blocks in Wondang-dong, Seo-gu, Incheon, with a total of 682 units ranging from 84, 97, 99, to 119㎡ in exclusive area. Lotte Construction is the builder, and Next V City PFV is the developer.
This is a complex residential complex enjoying the “Next Complex,” which combines Lotte Construction’s technology and brand with the prime location in the heart of Geomdan New Town.
The “Next Complex” is being developed as a landmark in Geomdan New Town with residential and commercial functions. It is a large-scale project creating a new concept of complex commercial facilities and cultural spaces on approximately 50,000㎡ of land. The complex will introduce seven life solutions including multiplex cinemas, large bookstores, kids theme parks, sports theme parks, convention centers, cultural centers, and healthcare, making it a revitalization facility for Geomdan New Town and ensuring convenient access to diverse facilities in the future.
The complex also offers differentiated services to enhance residential satisfaction. Lotte Construction’s specialized residential service “Ellis” will be applied for the first time in a Lotte Construction sales complex.
The planned services include ▲movie viewing support service (partner: Lotte Cinema) ▲car sharing and on-demand car wash service (partner: Green Car) ▲home care service (partner: Lotte Hi-Mart) ▲unmanned laundry box service (partner: Top Cleaning Up) ▲travel support service (partner: Lotte JTB) ▲childcare service (partner: Hansol Childcare), totaling six services. Residents will receive up to a 33% discount, and available services may vary by block and are subject to change.
The location is also excellent. The complex is a super-station area within a 2-3 minute walk from Ara Station on the Incheon Subway Line 1 extension (scheduled to open in 2025), offering outstanding access to Seoul and Incheon city centers. Additionally, further lines such as the Seoul Subway Line 5 extension (planned) and GTX-D (announced) are expected to be developed.
Large-scale central commercial districts surround the complex, and major marts such as Lotte Mart, E-Mart Traders, and Homeplus are nearby, providing excellent residential convenience. Right in front is the Gyeyangcheon Riverside Park, and several green spaces such as Ara Central Park and Dumulmeori Park are adjacent, allowing residents to easily enjoy leisure, walks, and relaxation.
The Incheon District Court Northern Branch (planned) and Incheon District Prosecutors’ Office Northern Branch (planned) are nearby, enabling walking commutes. Nearby schools include Incheon Aram Elementary, Incheon Ieum Elementary, Incheon Ieum Middle, and Wondang High School, as well as public kindergartens like Incheon Geomdan Dream Kindergarten, Incheon English Village, and academies in the central commercial district.
Along with “Geomdan New Town Lotte Castle Nextiel I·II·III” emerging as a landmark in Geomdan New Town, interest in the “Geomdan New Town Nextiel Complex Cultural Commercial Facility” is also growing.
The “Geomdan New Town Nextiel Complex Cultural Commercial Facility” will also offer master lease and rental care services. The complex plans to attract key tenants in core locations by block, guaranteeing stable rental income through master leases (for some units) after completion and activating surrounding units. Additionally, rental care services will support lease management for owners, and promising local businesses will be actively attracted to build and revitalize the MD (merchandising).
In October last year, Next V City PFV signed an MOU with Infort to activate the sports theme park. They are reviewing the operation of sports content facilities such as indoor tennis, Pilates, golf academy, Pilates, and fitness. They also signed an MOU with NHN Link to revitalize cultural content and are considering the operation and management of a multicultural space (cultural center) offering programs for various age groups, including tactile experiences for infants and toddlers, “Parents Are New” for parents in their 30s and 40s, and world cuisine cooking classes.
Meanwhile, the model house for “Geomdan New Town Lotte Castle Nextiel I·II·III” is currently open, and promotional centers for the “Geomdan New Town Nextiel Complex Cultural Commercial Facility” are operating in both Incheon and Seoul.
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