Shinsegae Food to Hold Event with SSG Landers from May 3-5
Children's Promotion Aligned with Home Games
Inviting Underprivileged Children with Green Umbrella Foundation
2024 'Yellow Edition' New Uniforms Also on Sale
Shinsegae Food announced on the 23rd that it will hold 'No Brand Burger Day (NBB DAY)' in collaboration with professional baseball team SSG Landers to celebrate Children's Day.
From June 3 to 5, during the home games against NC Dinos at Incheon SSG Landers Field, children visiting the baseball stadium will be offered abundant benefits and events to make them feel as if they are at an amusement park.
First, during NBB DAY, various events for children will be held at the plaza of SSG Landers Field in partnership with the Green Umbrella Children's Foundation, including a strike event, kids run game, and Choo Shin-soo water bottle stacking. Through these, gifts such as Velcro catch balls, stationery sets, No Brand Burger and brand cola coupons will be provided. Additionally, all customers visiting the event venue will receive tattoo stickers and character hats featuring the No Brand Burger character 'Burger Burger'.
Inside the stadium, inning break events such as NBB DAY photo certification, dance time, and quiz time will offer gifts including uniforms, No Brand Burger coupons, and Burger Burger dolls. After the game, events such as the Friday Night Party (May 3), fireworks display (May 4), and ground catch ball (May 5) will be held. To celebrate Children's Day, about 100 underprivileged children from the Incheon area and about 200 middle school baseball players from Incheon will be invited to receive uniforms and No Brand Burgers, as well as enjoy a ground tour and the opportunity for high-fives with players, demonstrating social contribution activities.
Shinsegae Food will introduce a new 'Yellow Edition' uniform to commemorate NBB DAY. This special uniform features yellow, symbolizing No Brand Burger, and design elements inspired by the signature NBB burger. SSG Landers players will wear this uniform during the NBB DAY period. Notably, this year, kids' uniforms will be released for the first time in celebration of Children's Day. Starting from the 24th, the new uniforms will be sold on SSG.com, and from June 3, at the goods shop inside Incheon SSG Landers Field. Customers who wear this uniform and visit the baseball stadium during NBB DAY will receive No Brand Burger and brand ice coupons.
A Shinsegae Food official said, "To celebrate Children's Day, we prepared NBB DAY so that child customers can enjoy the dynamic games of SSG Landers players along with No Brand Burger." He added, "We plan to continue growing No Brand Burger into a leading domestic burger franchise through various marketing activities that offer unique experiences exclusive to No Brand Burger."
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