LGU+ Launches 'YudokPick2'... Choose Desired OTT + Life Coupons for Discounts

Increased Life Coupon Types from 7 to 15 Compared to Season 1
Additional 4,000 KRW Monthly Discount for VVIP and VIP Grades
Subscription Available from the 26th... YudokuPick1 Usable Until the 25th

LG Uplus announced on the 23rd that it will launch season 2 of its subscription product 'YudokPick (YudokPick)', which offers discounts on online video services (OTT), media services, and brands such as Baskin Robbins and Olive Young.

Photo by LG Uplus

YudokPick, available for subscription on LG Uplus's subscription platform 'Yudok' web page, is a subscription product that allows customers to choose one preferred media service such as YouTube Premium or Disney Plus and one live coupon to use freely for a month.

Launched in November last year, 'YudokPick 1' offered a choice of one media service and one of seven lifestyle benefits for 9,900 KRW, receiving great response from the MZ generation. Over 70% of YudokPick subscribers were from the MZ generation. Customers who subscribed to YudokPick 1 by the 25th can use YouTube Premium and live coupons for 9,900 KRW per month until further notice.

Starting from the 26th, 'YudokPick 2', which will be available for subscription after YudokPick 1 ends, has expanded the types of lifestyle coupons customers can choose from. Customers can select one content service and one of 15 lifestyle coupons including Paris Baguette, Dunkin, Yogiyo, etc., and use them at a discount of up to 63%.

LG Uplus membership VVIP and VIP grade customers receive an additional 4,000 KRW discount every month and can use YouTube Premium and one desired live coupon for 9,900 KRW per month.

LG Uplus also plans to introduce a feature that recommends customized products to customers using its self-developed artificial intelligence (AI) 'Ixy'.

An Byeong-gyeong, head of LG Uplus's subscription business, said, "YudokPick was developed not only to reduce the OTT cost burden for customers who enjoy content services but also to expand lifestyle benefits so that customers can enjoy more advantages. Going forward, LG Uplus will continue to enhance the Yudok service using Ixy-based AI to provide differentiated customer experiences."