Yeogyeonghyeop "Looking for Women-led Companies to Lead Global Trends"

Strengthening Market Access Capabilities Training 'Overseas Export Strategy'
First-come, first-served recruitment of 175 companies until May 3

The Korea Women Entrepreneurs Association announced on the 22nd that it is recruiting participants for the '2024 1st Women Entrepreneurs Market Expansion Capacity Building Training' aimed at exporting women-owned businesses to overseas markets.

The Women Entrepreneurs Market Expansion Capacity Building Training was established to discover excellent women-owned business products and support the creation of popular brands and market expansion. The program will be conducted both online and offline targeting over 700 women-owned businesses. It plans to hold four sessions this year covering topics such as overseas export strategies, entry into large distribution networks, success stories of key personnel from major online commerce platforms, and e-commerce activation.

The first training session will be held on the 17th of next month at the Busan Port International Exhibition & Convention Center. The theme is '2024 Overseas Market Export Strategy.' Speakers include Kwon Yoon-ah, Head of Shopee Korea, Ha Jin-seok, Team Leader of Amazon Global Selling Korea (AGS), and Ahn Tae-yang, CEO of Food Culture Lab, who will present successful cases from the business field.

This training is designed as a course to establish systematic entry strategies and strengthen export competitiveness in response to changes in the global trade environment. The Korea Women Entrepreneurs Association expects that through this training, participants will understand the process of export strategies and strengthen their global networks.

Any women entrepreneurs who are CEOs or executives can apply. A total of 175 companies will be recruited on a first-come, first-served basis until the 3rd of next month.

Lee Jeong-han, President of the Korea Women Entrepreneurs Association, said, "Many women-owned businesses are interested in entering the global market due to the prolonged economic downturn," adding, "We hope this training will be a breakthrough for women-owned businesses struggling to enter overseas markets to pioneer new overseas sales channels."