KB Asset Management announced on the 22nd that it will jointly carry out the ‘Win-Win Consumption X Win-Win Sharing Project with KB Asset Management’ with Good Neighbors for four months starting in April.
The ‘Win-Win Consumption X Win-Win Sharing Project’ aims to revitalize traditional markets by purchasing win-win consumption items such as grains, meat, and fruits once a month at traditional markets and then creating food boxes. The KB Asset Management volunteer group directly delivers the boxes along with mental health greeting cards to vulnerable elderly people, engaging in social contribution activities by checking on their well-being.
This project was planned to revitalize the economy of small business owners in traditional markets who are going through difficult times due to the economic downturn and to support socially isolated elderly people who are in welfare blind spots.
KB Asset Management has been consistently conducting support projects for neighbors in need of care, such as meal service for elderly people at risk of malnutrition, relief supplies for flood victims, and donations of braille books for visually impaired children.
Earlier this year, as its first social contribution project, KB Asset Management donated gift sets consisting of school bags and congratulatory cards for low-income elementary school students. At the same time, it also carried out the ‘Warm Meal Project’ to provide lunch boxes to prevent nutritional deficiencies among vulnerable children and adolescents.
Kim Young-sung, CEO of KB Asset Management, said, “We will continue to strive for mutual growth with society” and added, “We will actively carry out social contribution activities to fulfill corporate social responsibility and to further spread the value of coexistence.”
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