When the Red Light Turns On at Lotte World Tower 123rd Floor... Lotte ON Shoots 'Invincible Coupons'

‘Lotte ON Sesang’ Runs Until the 30th of This Month
Affiliate Discounts Including Lotte Hotel and Lotteria
5,000 Partner Companies Participating, Up to 75% Off

Lotte ON announced on the 22nd that it will hold the ‘Lotte ON (ON) World’ event, offering the biggest benefits of the year in collaboration with its affiliates. Lotte ON plans to use this event as a turning point to connect Lotte’s nationwide online and offline products and services through Lotte ON.

During this event, Lotte ON will introduce ‘Lotte Family’ benefits. First, on the day of the announcement, it will sell Seven Eleven bibimbap products for 1,000 KRW, and on the 23rd, Lotte Cinema movie tickets will be offered for 6,900 KRW. On the 24th, Lotte World Adventure admission tickets will be sold at a maximum 80% discount, priced at 27,500 KRW. In addition, popular products from Lotteria, Angel-in-us, Krispy Kreme, Lotte Hotel, Lotte Rent-a-Car, Lotte Museum, Lotte Chilsung, and Lotte Duty Free will be offered with the largest benefits ever.

In collaboration with Lotte Property & Development, an event utilizing the iconic Lotte World Tower will also be held. When the red lights turn on at 9 PM on the 123rd floor of the Jamsil Lotte World Tower, full-scale benefits will be provided. Lotte ON’s live broadcast channel ‘ON Live’ will stream the scene at Lotte World Tower so that all customers can participate in real time. Customers who visit Lotte ON at the time the lights turn on will receive a ‘Invincible Coupon’ on a first-come, first-served basis, which can be applied to all products except cashable items.

In partnership with Lotte Members, the ‘Enjoy ON World 123 Times’ event has also been prepared. Customers who purchase products during the event period and participate in the event will be entered into a draw to win prizes. One person will be drawn daily to receive 1.23 million L.POINTs, 123 customers will receive a Lotte Wellfood assorted snack gift set daily, and all participants will be credited with 123 L.POINTs.

Lotte ON expects to increase the number of visitors through this event. The pilot programs ‘Monthly Lotte’ and ‘Family Day,’ conducted in collaboration with affiliates since January this year, have been positive in attracting customers. The number of app visitors to Lotte ON in the first quarter (January to March) increased by about 20% compared to the previous year. Park Dal-ju, Head of Sales at Lotte ON, said, “Lotte ON will become the representative online mall for affiliates this year,” adding, “Considering the synergy effect with affiliates, we planned the largest-scale event of the year focused on benefits.”

Lotte ON also offers discounts of up to 75% in collaboration with more than 5,000 partner companies. To enhance competitiveness, the event is organized around brands. It consists of brands verified for product quality that are present in Lotte Department Store and Lotte Mart, so consumers can shop with confidence.

A major event is the ‘123 Benefits.’ Every day, 123 different products are offered exclusively on Lotte ON with special benefits. Various products are prepared, including affiliate event products and exclusive collaborative products for Lotte ON World. For example, in May, the month of family, exclusive Lotte ON benefits will be offered for Children’s Day with LEGO, Young Toys, Catch Tini Pink, Crocs, and more. For Parents’ Day, Bodyfriend massage chairs, Galaxy Watch Golf Edition, Helen Kaminski, Est?e Lauder, Kiehl’s, and others will be offered at the best prices. Additionally, various products such as Stokke strollers and Tripp Trapp high chairs for infants and toddlers are prepared.

At the same time, the ‘ON Sale’ event will be held, offering up to 75% discounts on popular brands carefully selected by Lotte ON. Over nine days, 200 popular brands on Lotte ON, including Polo Ralph Lauren, Beanpole Family, Nike, Adidas, Hanssem, Cuckoo, and Yuhan-Kimberly, will have their representative products discounted. The ‘Today’s Special’ corner will operate daily, selecting nine products that have been loved by customers and offering them exclusively with Lotte ON benefits.