Tourism Organization and CJ ENM Join Forces to Attract Global Hallyu Tourists

The Korea Tourism Organization announced on the 19th that it has signed a Memorandum of Understanding (MOU) with CJ ENM to increase foreign tourists by leveraging the global Korean Wave.

Eugene Ho, Head of the Tourism Content Strategy Division at Korea Tourism Organization (right), and Youngjoo Ok, Business Leader of Music Content Business Division at CJ ENM, are posing for a commemorative photo after signing a business agreement on the 19th at the Talent Studio on the 1st floor of the CJ ENM Center. Photo by Korea Tourism Organization

This agreement was promoted to mutually cooperate in promoting Korean tourism through large-scale overseas Korean Wave events and to ensure that the popularity of K-pop and K-culture leads to actual tourist attraction.

CJ ENM is a leading company that promotes K-culture worldwide. It holds large-scale Korean Wave events such as the MAMA AWARDS and KCON in various parts of the world every year. The representative event, KCON, has been held 32 times over the past 12 years, with a cumulative attendance of approximately 1.69 million visitors.

Through this MOU, the two organizations plan to promote various collaborative projects including ▲joint domestic and international events to promote Korean Wave tourism and K-content ▲linking global festivals such as KCON and conducting promotions for inbound tourists ▲utilizing the Korea Tourism brand and promoting K-culture.

Yoo Jin-ho, Head of the Tourism Content Strategy Division at the Korea Tourism Organization, said, "This MOU will provide global Korean Wave fandom with more opportunities to feel closer to Korea and enjoy K-culture," adding, "The organization will continue to strive to create new inbound demand through various public-private partnerships."