5 Consecutive Years as No.1 in Brand Strategy, 4 Consecutive Years as No.1 in Gas Station Sector
High Evaluation for CEO Leadership, Innovation Environment Creation, and Differentiated Brand Identity
S-OIL (CEO: Anwar Al-Hezazi) has been selected as the No. 1 brand strategy company for five consecutive years and the No. 1 gas station company for four consecutive years at the ‘2024 National Industry Awards,’ hosted by the Korea Institute for Industrial Policy Studies and sponsored by the Ministry of Trade, Industry and Energy.
The ‘National Industry Awards’ recognize companies that contribute to national industrial development by enhancing competitiveness through excellent management capabilities and differentiated products and services across a total of 34 categories (14 in competitiveness and 20 in industry).
S-OIL was acknowledged for outstanding achievements in building an optimal business portfolio, large-scale facility investments ahead of competitors, systematic ESG management, and various marketing promotions based on a differentiated brand identity.
S-OIL is increasing operational efficiency and making proactive investments based on a balanced business portfolio harmonizing the ‘refining sector,’ ‘petrochemical sector,’ and ‘lubricant sector,’ along with excellent technological capabilities.
In particular, the ‘Shaheen Project,’ currently underway as the largest petrochemical investment in Korea (approximately KRW 9 trillion), is evaluated as a driving force to effectively respond to changes in the energy market and enhance S-OIL’s competitiveness.
Additionally, S-OIL has established a carbon emission reduction roadmap and is expected to reduce carbon emissions by improving energy efficiency through the Shaheen Project.
They are expanding ESG management on-site by obtaining ISO environmental management system certification, maintaining the highest level of ‘environmental quality grades’ for gasoline and diesel, and providing carbon-neutral points linked to electronic receipts.
S-OIL conducts systematic marketing activities such as advertising campaigns, promotions, membership programs, and service and quality management under the principle that ‘customers are the reason and purpose of the company’s existence, and customer satisfaction is the highest value the company pursues.’
In particular, by leading with the character ‘Gudoil,’ S-OIL actively communicates with consumers and enhances brand influence through offline field marketing, short-form content aligned with digital trends, and the Polar Rescue animation.
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