Hugel Launches High-End Cosmetic Brand 'BylizenBR'

Hugel announced on the 17th that it has launched the high-end cosmetic brand ByRizen BR.

Ampoule Trio from Hugel's High-End Cosmetic Brand 'Byrizen BR'
[Photo by Hugel]

Hugel explained that ByRizen has expanded into a total skin solution brand by introducing BR, a high-functional home care cosmetic brand, following the Skin Booster HA (Hyaluronic Acid) and Skin Booster Exermit. ByRizen BR contains Hugel's independently developed ingredient TargetHA and patented ingredients Botulizin and H.ECM, making it effective for triple anti-aging care including moisture elasticity, wrinkle management, and barrier recovery.

TargetHA combines RealHA, a high-purity HA raw material processed through a pharmaceutical-grade purification process, with PrimalHA, which has excellent moisture retention. Botulizin is a patented peptide ingredient developed using Hugel’s botulinum toxin technology, featured in its flagship product Botulex. H.ECM, a liposome ingredient derived from the skin cell barrier (ECM), improves damaged skin barriers.

Along with the launch of the ByRizen BR brand, Hugel released a total of eight new products. The skin boosting products include ▲HA Skin Booster ▲Peeling Booster, and the ampoules lineup consists of ▲Botulizin Capture Ampoule ▲Hyalfuller Turnover Ampoule ▲Pigment Toning Ampoule. Additionally, wrinkle management products such as ▲Lipidful Recharging Cream ▲Core Shaping Mask, and ▲Anti-Wrinkle Sunscreen were introduced.

A Hugel representative stated, “Based on Hugel’s proprietary technology and high-functional patented ingredients, we will actively target consumers who desire stronger skin improvement effects and deeper skin changes.”