Jeongeup-si to Hold 'Jeongeup Jiwhang Promotion' Until the 16th of Next Month

Jeongeup City in Jeonbuk announced on the 16th that it will conduct a promotion to boost sales and consumption of Jeongeup Jiwhang (dried Rehmannia root) until the 16th of next month.

Through this promotion, businesses using dried Rehmannia root, such as Ssanghwa tea houses, can receive a 20% refund in paper Onnuri gift certificates for every 20kg of dried Rehmannia root purchased.

Jeongeup City will conduct a sales promotion for Jeongeup Jiwhang (steamed Rehmannia root) until the 16th of next month.
[Photo by Jeongeup City]

This allows businesses to purchase high-quality dried Rehmannia root at a more affordable price, and consumers can enjoy Ssanghwa tea brewed with premium Jeongeup Jiwhang, helping to widely promote the excellence of Jiwhang, a specialty product of Jeongeup.

A city official stated, “Jeongeup Jiwhang was so highly regarded that it was presented to kings during the Joseon Dynasty for its superior taste and quality,” adding, “We hope visitors come to Ssanghwa Tea Street to taste Jeongeup Ssanghwa tea.”

The reason Jeongeup’s Ssanghwa tea is considered special is that Jeongeup is the main production area of ‘Jiwhang,’ the key ingredient of Ssanghwa tea.

Currently, about 50 Ssanghwa tea houses operate in Jeongeup, and Ssanghwa Tea Street, which attracts numerous tourists every year, offers the unique traditional aroma and memories of Jeongeup.

For more details about this promotion, please visit the Jeongeup Jiwhang Convergence Project Group website.

Jeongeup = Asia Economy Honam Reporting Headquarters, Reporter Kim Jaegil baekok@asiae.co.kr