VIPS Opens Kids-Friendly Store at Lotte Mall Eunpyeong Branch

Operated with 250 seats
Kids room reminiscent of amusement park, kids menu, etc.
Space and menu tailored to children's perspective introduced

VIPS, operated by CJ Foodville, announced on the 15th that it has opened a new store in 'Lotte Mall Eunpyeong,' the largest complex shopping mall in Eunpyeong-gu, Seoul.

The new store has approximately 250 seats. The company explained that due to continuous requests from customers in the northwestern Seoul area for VIPS locations, they decided to open a store in the central commercial district of Eunpyeong-gu, where large-scale attraction facilities such as complex shopping malls, hospitals, and cinemas are concentrated.

Interior of the newly opened VIPS restaurant by CJ Foodville at Lotte Mall Eunpyeong in Eunpyeong-gu, Seoul [Photo by CJ Foodville]

VIPS Eunpyeong Lotte Branch features a sophisticated interior that creates a luxurious lounge atmosphere, and some areas apply a 'Kids Friendly' concept. The kids friendly space targets customers accompanied by children, enhancing child-friendly elements. A separate space separated from the general seating is designed as a kids room with a 'Carnival' concept. The colorful lighting and vibrant interior evoke the atmosphere of an amusement park. A photo wall using props is also provided for photo shoots.

In addition, various spaces are offered, including private rooms optimized for family meals, family rooms equipped with baby beds, and group rooms for large-scale events such as first birthday parties. Child-only chairs, tableware, and coloring table mats are provided to assist customers with children.

The menu includes desserts such as mini churros, popcorn, and bead ice cream, as well as child-favorite dishes like mini so-tteok so-tteok, mala rose tteokbokki, and cheddar crumble chicken.

A CJ Foodville official said, "As a family restaurant, VIPS aims to provide kids friendly spaces where all family members can enjoy comfortable meals," adding, "VIPS Eunpyeong Lotte Branch, based on spacious and relaxed areas, carefully reflects child-friendly spaces, menus, and service elements, and is expected to become the optimal place for family dining."