Betterfinger, 'Betterfinger Utopia' Pop-up Event at AK Plaza Suwon Branch

[Photo by Betterfinger]

Kitchenware specialist company ‘Neoflam’ and ‘JTBC’’s joint total living brand ‘Betterfinger (BETTERFINGER)’ announced on the 12th that they are operating a pop-up event at AK Plaza Suwon 2nd floor Akablank from April 5th to 18th.

Held under the theme ‘Betterfinger Utopia,’ this event is composed of three zones: cookware, ceramics, and outdoor. It is a great opportunity to experience Betterfinger’s popular products with unique designs and colors, which were usually only available online, offline in person.

To commemorate its first offline pop-up store, Betterfinger is conducting various experiential events. First, they provide goods that embody Betterfinger’s brand identity. In addition, visitors can enjoy diverse events such as a no-lose roulette event, SNS story certification event, and survey event. Various fun activities are arranged, including an instant photo booth called ‘Bef Han Cut’.

A Betterfinger representative said, "We want to provide an enhanced brand experience through precious meetings with fans," adding, "We hope to enjoy communication with fans and share Betterfinger’s unique stylish sensibility through the pop-up event at Suwon AK Plaza."

Meanwhile, Betterfinger is a total living brand emphasizing three keywords: ‘FUN, NO RULES, PLAYFUL’ and the slogan ‘NOTHING IS A MISTAKE,’ meaning it’s okay to make mistakes. They showcase uniquely shaped cookware (pots, frying pans) with different handles on each side, which are hard to find in the market, as well as ceramic products in various colors and shapes.